Lg strategy 2011

Local governments and the GBCA - 2011

June 2010: 21 Local Government members of GBCA

November 2010: 31 Local Government members of GBCA

June 2011 target:

40 Local Government members of GBCA

The business case - not compelling enough yet

Leadership: they want to show it to their communities

…but they are not sure how far ahead of them to get…

…we need to give them a map

Saving money is good: Green cities-training-education…

…but not a compelling reason to join…

…adding testimonials would be good

Local Government Task Group

…needs to have an impact soon - 2011 is a big year…

Direct involvement in new projects such as Green Star Communities…

…needs to advantage members, not everyone else in the beginning

….can (should) we link project development to membership?

The development process needs to become seamless…

…from Green Star buildings to communities and new pathways…

Old rivalries (planning / building / sub-division) need to be forgotten

Simple education and beginner level publications are needed - scaleable education from 15 minutes to 2 days and one page to 100 pages

Fronting the Councils is important…

…a roadshow explaining all of this is a high priority using conferences and being smart about costs

Certification costs too much

I am continually told:

I am continually asked:

How do we know our impact is real?

Compelling responses are needed based on data and sophisticated business case development

We can continue to accelerate local government membership of GBCA but…

…we need to work on the business case and deliver on a leadership map, value, the task group, membership involvement in new projects, seamless development, simple education and two major concerns.

Welcome to 2011…