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Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.
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LeveragingLinkedIn
^
Designated Editor Speaking Series
Suzanne McDonald | Content & Social Strategist
Newport Chamber of Commerce
@Sue_DesigEditor
Tips to prospect and engage for FREE
www.designatededitor.com 2
6 years Page 1
Masters in Journalism & Mass Communications BA in Journalism
Social Media Strategies professor
suzanne’s experience
www.designatededitor.com 3
old networking methods
Friends & friends of friends?School connections? Business connections? Civic clubs, organizations, church? Lawyer, doctor, plumber? Insurance agent, stylist, nanny?Neighbors?Sports and hobbies?
http://www.entrepreneur.com/article/57382
www.designatededitor.com 4
Find a job
Discover clients
Searchable resume
Connect on a professional level
Overcome email blocks
Continue the conversations
Showcase your expertise
www.designatededitor.com 5
LinkedIn: Nearly 2 billion people searches in 2010
http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/
www.designatededitor.com 6
your profile
Professional and identifiable photoAppropriate headlineKeywordsEasy-readingRecommendations from key peopleUpdate your statusPlug-ins
www.designatededitor.com 7
LinkedIn market research
Discover major companies with Search
Categorize prospects with Tags
Participate in Groups specific to your industry
Contribute your expertise with Answers
Find and Connect with key influencers
Host or attend an Event and share it
www.designatededitor.com 8
Forrester’s social strategy
P
O
S
T
www.designatededitor.com 9
what are their concerns?
www.designatededitor.com 10socialtimes.com/user-generated-content-infographic_b68911
www.designatededitor.com 11
In-person engagement
Leveraging LinkedIn Designated Editor Speaking Series
Suzanne McDonald | Content & Social Strategist
Newport Chamber of Commerce
@Sue_DesigEditor
Tips to prospect and engage for FREE
Thank you!
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