Lessons learned w9

Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.

LESSONS LEARNEDWEEK 9

WHAT DID WE DO THIS WEEK

•Revision of previous hypothesis

•Key Resources

•Key Activities

•Key Partners

•Project “Sign up” campaign

•Update our blog

CHANNELS

# BM Block Hypothesis Test Metric Result Explanation

1 Channels Social media is the channel that best suits B&B business model Facebook 150 likes within 2w130 likes in 2

weeks

2 ChannelsB&B Landing Page allows us to generate awareness and buzz, working as a connector with the social media channel

Landing Page 200 visitors 113 visitorsSo far, our Landing Page has 113 visitors, with positive conversion rates (33.7% in

both versions A and B)

3 ChannelsSpeaking Engagement is a valuable channel to generate public awareness and legitimacy

Interview>50% of partners

demonstrated support to move forward

TRUEAccording to Gulbenkian, BVS and Microsoft, our project clearly fights a current issue that

conditions social enterprises' activities

LANDING PAGE

KEY RESOURCES

KEY RESOURCES – Our Team

KEY RESOURCES – Young Professionals

KEY RESOURCES – Mentors

EMPLOYEES OF MNEs

PROFESSORS

KEY RESOURCES

KEY ACTIVITIES

KEY PARTNERS

1 Business and Design universities will establish a cooperation with B&B

Students who undertake projects on the B&B platform can be evaluated for the internship requirement

We are willing to list B&B on our career services platform at no

cost

KEY PARTNERS

2 Social Fairs/Events will allow us to share our cause and build a valuable contact network

KEY PARTNERS

3 Foundations are willing to set a strategic aliance with B&B (financial sustainability)

Marketing tools are critical for NGOs

We have a broad funding criteria but

with emphasis in start-up

social business

4 MNEs are willing to set a strategic aliance with B&B (financial sustainability)

KEY PARTNERS

We offer many Office 365 subscriptions to

qualifying non-profit customers

OUR CSR Strategy is

focused solely on supporting

Entrepreneurship & Education

initiatives.

Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.

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