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Lean startup simplified - for learners, entrepreneurs & practitioners Abhishek Ballabh Lean Practitioner
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THE LEAN STARTUP simplified for learners & entrepreneurs
Abhishek BallabhLean - Practitioner
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Its a Movement
A SET OF PRACTICES TO HELP STARTUPS SUCCEED
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The Players
PEOPLE WHO HAVE PIONEERED THIS THOUGHT PROCESS
Eruc Ries is largely credited with coining the term “Lean Startup”. He was inspired by the principles underlying Lean Manufacturing to reduce waste in the process of starting up a business. His new book was just released
Eruc Ries is largely credited with coining the term “Lean Startup”. He was inspired by the principles underlying Lean Manufacturing to reduce waste in the process of starting up a business. His new book was just released
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Steve Blank is one of the guys who first started openly questioning the traditional product-driven startup cycle and advocates for a customer-driven cycle he calls “customer development”. His book is often credited with starting it all.
Steve Blank is one of the guys who first started openly questioning the traditional product-driven startup cycle and advocates for a customer-driven cycle he calls “customer development”. His book is often credited with starting it all.
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Brant Cooper is a serial entrepreneur who wrote a book about the customer development cycle introduced by Steve Blank. Think of it as a short version of “The Four Steps to the Epiphany”
Brant Cooper is a serial entrepreneur who wrote a book about the customer development cycle introduced by Steve Blank. Think of it as a short version of “The Four Steps to the Epiphany”
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Ash Maurya is a Lean Startup practitioner who created a popular blog highlighting lean in action. He subsequently created the Lean Canvas (an approach to visualizing business models) and published Running Lean
Ash Maurya is a Lean Startup practitioner who created a popular blog highlighting lean in action. He subsequently created the Lean Canvas (an approach to visualizing business models) and published Running Lean
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Video #1
Eric Ries tells us a story about a startup that was not lean
http://www.youtube.com/watch?v=PXUd7wXrb0Q 8
Video #2
Steve Blank gets us pumped up about testing hypotheses and talking to customers really fasthttp://www.youtube.com/watch?v=_w-NUOjwMto
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70%10 % earn money
fail>
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WHY?
Startups don’t build what customers REALLY want.
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More startups Fail from a lack of customers than from a failure of product development.
FAILURE?
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LEAN STARTUPA SET OF PRACTICES TO HELP STARTUPS SUCCEED
@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)@SGBLANK (Standford, Wrote a book about customer development)
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WHAT IS A STARTUP?
a human institution designed to deliver a product or serviceunder extreme uncertaintyexperiment
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A startup is the organization used to search for a scalable business model
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STARTUP TRANSITION Large Company
- Business model found- Reached Product Market fit- Repeatable sales model found
- Business model found- Reached Product Market fit- Repeatable sales model found
Search forBusiness Model
The execution of theBusiness Model
LIFECYCLE?
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LEAN STARTUPassumes customer andproduct is unknown
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TEST HYPOTHESES
TEST HYPOTHESES
CHARGEMONEY
CHARGEMONEY
STARTSALESSTARTSALES SCALESCALE
CUSTOMER DEVELOPMENT
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AGILE DEVELOPMENT
2121
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13 LEAN STARTUP factsdos
donts
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#1 FORGET WATERFALL
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#2 LEAN STARTUP TEAM
PROBLEM TEAMPROBLEM TEAM
SOLUTION TEAMSOLUTION TEAM
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MVPTEST YOUR ASSUMPTIONS
#3 MINIMUM VIABLE PRODUCT
BUILD A MVP IN A WEEKEND
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MVP: CURIOUS CASE OF DROPBOX
3MINVIDEO ON HACKER NEWS
+ A EMAIL SIGNUP FORM
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ELIMINATEELIMINATE
#4 LESS FEATURES
DO WE REALLY SOLVE A PROBLEM?
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FEEDBACK
VISIONARY CUSTOMERS TELL YOU WHAT FEATURES ARE MISSING
#5 EARLYEVANGELISTS
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ITERATEITERATE
#6 CONTINOUS INTEGRATION
FAST
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PIVOTGET CLOSER TO PRODUCT MARKET FIT ASAP
A COMPANY HAS PRODUCT MARKET FIT WHEN IT HAS FOUND A PRODUCT THAT CUSTOMERS REALLY WANT.
#7 PRODUCT MARKET FIT
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MEASURE PMFASK YOUR CUSTOMERS
“WOULD YOU BE SAD IF THE PRODUCTWILL NO LONGER EXIST?”
HOW MANY CHOOSE VERY DISAPPOINTED?
<25% 25-39% >40%
PRODUCT MARKET FIT
your productsucks
ok, you may pivota little
it’s time forscale up
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FROM DAY 1
PEOPLE PAY IF THEY CAN SOLVE A REAL PROBLEM
#8 CHARGE
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#9 AAARR
@davemclurehttp://500hats.typepad.com/500blogs/2007/09/startup-metrics.html
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#10 SPLIT TESTING
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#11 FIX PROBLEMS
MAKE ONE ERRORONLY ONCE!
ASK WHY 5 TIMES.http://en.wikipedia.org/wiki/5_Whyshttp://www.startuplessonslearned.com/2009/07/how-to-conduct-five-whys-root-cause.html
#12 RESOURCES
• http://www.startuplessonslearned.com
• http://steveblank.com/
• https://www.socrated.com/user_courses/226
• http://leanstartup.pbworks.com
• http://www.slideshare.net/search/slideshow?
q=leanstartup
• http://www.google.ch/#hl=en&q=leanstartup
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STOPCREATING PRODUCTS PEOPLE DON’T WANT!
#13 BE SUCCESSFUL
LISTEN!SOLVE A PAIN!DO IT LEAN! -> Customer Development -> Agile Product Development
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THX
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Question for you
• IS YOUR STARTUP LEAN?
• DOES IT WORK FOR YOU?
• WHAT DO YOU THINK?
• WHAT IS YOUR EXPERIENCE?
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References
• http://www.amazon.com/Four-Steps-Epiphany-
Steve-Blank/dp/0989200507
• http://www.amazon.in/The-Lean-Startup-
Innovation-Successful/dp/0670921602?
tag=googinhydr5608-21
• http://www.amazon.com/Running-Lean-Iterate-
Works-Series/dp/1449305172
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