Lean Persona

Lean PersonaUXPA UK, London, October 16 2014

Adrian Howard (@adrianh)

+ 😻

http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg

https://www.flickr.com/photos/2top/8507775261/

http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg

https://www.flickr.com/photos/hansthijs/3586762234/

http://memegenerator.net/instance/54376410

Persona

http://commons.wikimedia.org/wiki/File:Customers_in_the_Book_Department_at_Selfridge's_department_store_in_London_during_1942._D6590.jpg

http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg

Analysis & Synthesis

http://www.slideshare.net/toddwarfel/data-driven-personas

https://www.flickr.com/photos/mattandjanet/103437949/

http://commons.wikimedia.org/wiki/File:Professor_Lucifer_Butts.gif

http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg

https://www.flickr.com/photos/hansthijs/3586762234/

http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg

Problem?

Lean StartupCustomer Development + Agile + Lean

buildlearn

measure

productdata

ideas

Lean UXLean Startup + UX + Design Thinking

makethink

check

Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth

http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/

Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums

— Jared Spool

https://www.flickr.com/photos/library_of_congress/2163462230/

Sam Bossman, VP of Sales

https://www.flickr.com/photos/powerhouse_museum/3876631361/

Pat Minion, Sam’s PA

Lean Persona

1. Define

http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73

Apply the truthiness scale…

Made up sh*t True

Made up sh*t True

http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg

2. Refine

Add structure

Define rules…

https://twitter.com/guspower/status/448487628107575296/photo/1

http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg

3. Realign

http://commons.wikimedia.org/wiki/File:International_tidyman.svg

http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/

http://pixabay.com/en/sign-signs-traffic-road-street-39400/

http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

The Good, the Bad & the Ugly

Communicates risk and confidence, not truth

Lets you get people starting quickly & cheaply

Whole team approach eases adoption

Integrates research & researchers

No set & forget persona

Continuous learning

Embraces change

Organisations still need to buy in

Folk forget refine & realign

http://memegenerator.net/instance/54379154

Made up sh*t True

http://pixabay.com/en/traffic-sign-road-sign-shield-6664/

DO LESSMORE OFTEN

to do

MOREAdrian Howard (@adrianh)

quietstars.com