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My Lean MBA talk given to business graduates from Uruguay who were visiting San Francisco.
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The Lean MBA
September 2013
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Intro to NeoNeo is a global product innovation company. We create compelling mobile and Web products for our
clients, with a focus on creating customer value and business success. Our clients include large
enterprises, startups, and governments. Founded by Joi Ito (director of the MIT Media Lab) and Ian
McFarland (ex-CTO of Pivotal Labs) we count Eric Ries (author of “The Lean Startup”) among our partners.
We are dedicated to Lean Startup rigor and the close collaboration of business, technology and design.
Lean InnovationOur team of thought leaders
has literally written the
manuals for lean startup,
lean UX and lean product
management. At Neo, we put
these ideas into practice
every day. We obsess about
value creation, as well as
shipping great code. We
treat our clients' products
like our own.
Agile DevelopmentWe make great software,
with deep expertise in Ruby
on Rails and iOS
development. We've been
doing agile for years, and
continue to lead the field.
With Neo, you get the best
industry talent, the very
highest code quality, and
unparalleled excellence in
software strategy, scalability,
and sustainability.
EducationWe want to help you become
successful, and part of that is
teaching best practices. In
our lean and agile projects,
we often apprentice client
staff. We also run focused
workshops for our clients,
run conferences on
technology and design, and
support the community
through open source
software and organizing
meetups.
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Shorter Company Lifespan
http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg
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We’ve structured our companies around
scientific management of the 1800’s
Frederick Taylor1856 - 1915
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A business model used to be static and survived many years.
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Replacing CEO’s with Outsiders
http://www.conference-board.org/press/pressdetail.cfm?pressid=4802
“In 2011, 19% of S&P 500 companies replaced CEO’s from outside the company.”
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Replacing CEO’s with Outsiders
http://www.conference-board.org/press/pressdetail.cfm?pressid=4802
“In 2012, 27% of S&P 500 companies replaced CEO’s from outside the company.”
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start here
The Lean Startup – Eric Ries
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Cynefin Model – David Snowded
Unknown Known
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Cynefin Model – David Snowded
BusinessModel
BusinessPlan
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The Five Year Business Plan
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The Five Year Business Plan
• Numbers must go up & to the right• Largely based in fiction• Used to undermine coworkers• Not consumable for the teams• Too focused on Return on Investment
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What is the Business Model?
“A business model describes the rationale of how an organization creates, delivers & captures value”
-Alexander Osterwalder
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Business Model Generation
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“For whom are we creating value?”
Customer Segment
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“What value do we deliver to the customer?”
Value Proposition
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“How do we deliver the value we create to the customer?”
Channel
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“How do we create & maintain relationships with our customers?”
Customer Relationships
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“How much will these customers pay for the value we create?”
Revenue Streams
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“How much will this cost to create and maintain?”
Cost Structure
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“Who and what will we need to create this value?”
Key Resources
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“What will we do with these resources to build value?”
Key Activities
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“Who would we partner with that will provide us with Key Resources or Key
Activities?”
Key Partners
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What do you measure here?
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AcquisitionActivationRetentionReferralRevenuePirate Metrics – Dave McClure 500 Startups
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Aware
Hopeful
Satisfied
PassionateLean Entrepreneur – Brant Cooper & Patrick Vlaskovits
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Aware
Hopeful
SatisfiedPassionate
Acquisition
Activation
RetentionReferral
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Questions?
Thank You!
@davidjbland
david.bland@neo.com
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