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Collaboration can increase workforce productivity, boost effectiveness and accelerate innovation. Inspire your workforce to innovate and collaborate to drive tangible business outcomes. Learn how to harness trends of the collaborative economy to enable employees, managers and executives to build a connected and engaged company. Begin a strategy to implement collaboration within your company to create meaningful business value. Presented at the PRSA 2014 International Conference on October 12, 2014 in Washington D.C.
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Leading + Inspiring
EconomyCollaborative
Employees In The
#PRSAIcon
L A U R E Ngray
A M Y B I S H O P
EmployeeCollaboration
Overview
► Benefits of Collaboration
► The Future of the Workplace
► Collaborative Economy Trends
► Adopt a Collaborative Mindset
► Overcome Challenges
► Develop a Collaboration Strategy
THE FUTURE
WORKPLACEof the
WORK IS CHANGING
Employee Expectations
T H E C O N S U M E R I Z A T I O N O F
WORKFORCEWILL BE MILLENNIALS
7 5 % O F T H E
b y 2 0 2 5
s o u r c e : u . s . b u r e a u o f l a b o r s t a t i s t i c s
PERSONAL GROWTHRECOGNITION
E M P L O Y E E S A R E S E E K I N G
FLEXIBILITYINFLUENCE
PURPOSEIMPACT
T H E N E W
E M P L O Y E E
WORK 9-5
WORK IN AN OFFICE
USE COMPANY TECH
HOARDS INFORMATION
CLIMBING THECORPORATE LADDER
WORK ON MY SCHEDULE
WORK ANYWHERE
USE THEIR OWN TECH
SHARES KNOWLEDGE
CREATING THEIR OWNCAREER PATH
s o u r c e : c h e s s m e d i a g r o u p
The Old The New
BENEFITS
COLLABORATIONof encouraging
NOT ENGAGED
In Their Work
7 2 P E R C E N T O F E M P L O Y E E S A R E
s o u r c e : g a l l u p
ECONOMY370 BILLION DOLLARS
L O S T P R O D U C T I V I T Y O F D I S E N G A G E D W O R K E R S C O S T S T H E
e a c h y e a r
s o u r c e : g a l l u p
EFFECTIVENESSPRODUCTIVITY
C O L L A B O R A T I O N I M P R O V E S
INNOVATIONEFFICIENCYRETENTION
DIVERSITY
TRENDS
COLLABORATIVEof the
ECONOMY
RADICAL SHIFT IN
Employee Expectations
C O M P A N I E S M U S T
E V O L V E T O A D D R E S S T H E
COLLABORATIVEECONOMY
4 0 % O F P E O P L E P A R T I C I P A T E I N T H E
i n s o m e w a y
s o u r c e : s h a r i n g i s t h e n e w b u y i n g , v i s i o n c r i t i c a l
COLLABORATIVE
1 Crowdsourcing
2 Business + Purpose
3 On-Demand Services
4 Maker Movement
TRENDS
A MINDSET
COLLABORATIONbuilt for
IMPROVE COMPANY
Collaboration Maturity
A D O P T A C O L L A B O R A T I V E M I N D S E T T O
COLLABORATION& SOCIAL TECH
8 2 P E R C E N T O F C O M P A N I E S W I L L I N C R E A S E
i n t h e f u t u r e
s o u r c e : a v a n a d e s o c i a l c o l l a b o r a t i o n g l o b a l s u r v e y
EMERGENT COLLABORATIONMATURITY MODEL
EMERGENT COLLABORATIONMATURITY MODEL
OVERCOMING
CHALLENGESthe typical
BIGGEST BARRIERS TO
Successful Collaboration
C U L T U R E & O R G A N I Z A T I O N A L
S T R U C T U R E A R E O F T E N T H E
CREATIVE &CONFIDENT
7 0 % O F W O R K E R S A R E M O R E
w h e n t h e y c o l l a b o r a t e
s o u r c e : i d e a c h a m p i o n s s t u d y
LACK OF EXECUTIVE SUPPORTINSUFFICIENT TECHNOLOGY
C O M M O N T H R E A T S T O S U C C E S S F U L C O L L A B O R A T I O N I N C L U D E
RESISTANCE TO CHANGEDEPARTMENTAL SILOS
FRAMEWORK
COLLABORATIONfor a
STRATEGY
TAKE STEPS TO IMPROVE
Collaboration
B U I L D O U T Y O U R O W N F R A M E W O R K A N D
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
TECHNOLOGYMEETINGS &
COMMUNICATION
WORK ENVIRONMENTLEADERSHIP &
AUTHORITY
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
TECHNOLOGYconsider the hardware and software available to help your team collaborate
Instant Messaging — Ex. Skype, Google Chat, Microsoft Lync
Collaborative Document Sharing & Editing — Ex. Dropbox, Google Docs, Sharepoint
Project Management Tools — Ex. Basecamp, Trello
Videoconferencing — Ex. Google Hangouts, Skype, Go To Meeting
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
MEETINGS & COMMUNICATIONadopt an agile approach to team projects and campaigns
Utilize a sprint-style approach to working with your team
Break big projects up into smaller deliverables and prioritize them during sprints
Limit daily scrum meetings to 15 minutes and weekly meetings to 30-45 minutes
Conclude sprint cycles with a retrospective meeting to iterate & improve processes
Limit the quantity and frequency of ad-hoc requests outside of sprint work
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
WORK ENVIRONMENTplan office areas with space for employees to collaborate and concentrate
An open floor plan encourages regular collaboration and communication
Common areas for both work and relaxation help employees leave confined work spaces
Teams with access to collaborative areas with whiteboards can brainstorm and plan
more effectively
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
LEADERSHIP & AUTHORITYdistribute decision making evenly across your organization or team
Focus on leadership and inspiration, not top-down management
Help employees focus on achieving comprehensive business goals
Avoid departmental silos, focus instead on integrating teams for a common purpose
COLLABORATIONFRAMEWORK
STRATEGY & TACTICS FOR A
TECHNOLOGYMEETINGS &
COMMUNICATION
WORK ENVIRONMENTLEADERSHIP &
AUTHORITY
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AMY BISHOPSENIOR DIGITAL PR STRATEGIST
www.digitalrelevance.com
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LAUREN GRAYDIGITAL PROJECT MANAGER
w w w . l a u r e n k g r a y . c o m@ l a u r e n k g r a y
www.thevisualbrand.com
D O W N L O A DSLIDES & FRAMEWORK GUIDE
W W W . S L I D E S H A R E . N E T / A M Y B I S H O P
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