Kym niblock - A Global Strategy For BBC.com

A Global Strategy for BBC.com

Kym NiblockManaging Director BBC.com

Sales &Distribution

HomeEntertainment

Magazines

Channels

Content &Production

Digital Media

GlobalBrands

BBC Worldwide – this is what we do

This is what we do

Sales & Distribution

• Europe’s No. 1 exporter

• Most popular distributor

• BBC Showcase - 500 buyers

• Supplier to all FTA and subscription networks in ANZ

This is what we do

Magazines

• Third largest publisher

• 1 in 4 UK adults reads a BBC title

• 49 licensed editions in 55 territories

• Australian JV in place with ACP

This is what we do

Home Entertainment

• UK’s leading audiobook and DVD publisher

• 5m+ copies of Planet Earth DVD

This is what we do

Channels

• 38 Channels reaching 285m homes

• In over 100 countries worldwide

• 5 Channels in Australia

This is what we do

Content & Production

• Dancing with the Stars in 40 countries

• Top Gear Australia on SBS

• Acquired content from over 210 Indies

This is what we do

Global Brands• Lonely Planet

• Doctor Who

• Top Gear

This is what we do

Digital Media• BBC.com

• YouTube / MySpace

• iTunes / Sony PSP

• Mobile

• Passion sites - including topgear.com/au

Sales &Distribution

HomeEntertainment

Magazines

Channels

Content &Production

Digital Media

GlobalBrands

BBC Worldwide – this is what we do

Sales &Distribution

HomeEntertainment

Magazines

Channels

Content &Production

Digital Media

GlobalBrands

BBC Worldwide – this is what we do

What is BBC.com?

BBC.co.uk BBC.com

BBC.com

AMERICAS

10m

EMEA(ex-UK)

8mAPAC

8m

BBC.com reach

Aus1.2m

1.Worldly

Wise

2.Open

Optimists

3.Curious

Connecteds

4.Cultured

Contenteds

5.Family

Focussed

6.Mild

Mainstreamers

BBC.com Audience

Source: The futures company

1.Worldly

Wise

3.Curious

Connecteds4.

CulturedContenteds

BBC.com Audience

2.Open

Optimists

5.Family

Focussed

6.Mild

Mainstreamers

Source: The futures company

Mild Mainstreamers

Family Focussed

Cultured Contenteds

Curious Connecteds

Open Optimists

Worldly Wise

17

15

16

16

17

19

23

15

17

16

20

10

8

17

103

25

37

20

6

22

27

13

13

23

6

21

25

13

11

16

49

11

3

15

7

18

7

15

29

21

10

6

14

5

16

55

40

10

20

30

40

50

60

70

80

90

100

Total US India France Germany Hong Kong Ghana Australia

BBC.com Audience

Source: The futures company

Mild Mainstreamers

Family Focussed

Cultured Contenteds

Curious Connecteds

Open Optimists

Worldly Wise

17

15

16

16

17

19

23

15

17

16

20

10

8

17

103

25

37

20

6

22

27

13

13

23

6

21

25

13

11

16

49

11

3

15

7

18

7

15

29

21

10

6

14

5

16

55

40

10

20

30

40

50

60

70

80

90

100

Total US India France Germany Hong Kong Ghana Australia

Source: The futures company

BBC.com Audience

1. Worldly Wise

Older, successful and wealthy. Liberal, engaged, opinion formers, they are competitive intellectuals who are into news, current affairs & politics

2. Curious Connecteds

Young, tech savvy and ambitious, they are interested in travel and what’s going on in the world

4. Cultured Contenteds

Materially satisfied individuals who are interested in science & technology, environmental issues

Ads

Revenue Strategy

Your BBC.com Team

New - Revenue

New - Localization / Personalization

New Content

USNational?

EuropeRegional?

IndiaNational?

Aspirations – Global Editions

Consumers

Geo-IP filtering

Content

International templateLocalisation

Personalisation

Localisation

Personalisation

Engagement

Sales &Distribution

HomeEntertainment

Magazines

Channels

Content &Production

Digital Media

GlobalBrands

BBC Worldwide – this is what we do

Aspirations – New Content

BBCWorldwide

BBC News

Revenue Opportunities

Display Advertising

Third Parties

Ecommerce

Germany Australia

Aspirations – New Content / Global Editions

Aspirations – Video On Demand

iPlayer on Virgin Media iPlayer website v2 iPlayer on iPhone

iPlayer on Nokia N96 iPlayer on Wii / PS3

Aspirations – Video On Demand

Q&As