Knowledge as a sales tool - Contentmarketing in the ict business [English]

Knowledge as sales tool

ContentMarketing in the ICT business

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ICT is all about knowledge

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And certificates

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But does your client understand the meaning of these certificates?

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Knowledge is in a continuous development

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Putting a lot of money in the brains

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Knowledge is power!

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My precious

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We will not give it away for free!

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People love product sampling

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Why not knowledge-sampling?

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Knowledge sharing

Oh I like it, I want more!

Look, this is what I

got to offer.

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Don’t tell people that you are good

Prove it!

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Knowledge sharing is like foreplay

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Knowledge as sales tool

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Traditional sales

Suspect Prospect Lead Klant

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Fuck the sales funnel

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Clients hate salesmen!

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The customer is in control

Need Research solutions Shortlist Selection Decision

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A good writte article (blogpost) can lead to new insights

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That’s interesting We might

need that

Need Shortlist Selection Decision

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Free time

Not only getting new knowledge

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But also sharing it

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Blogging on a weekly base generates 72% more leads

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Your new strategy

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Step 1: Training

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Step 2: Mapping your knowledge

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Stap 3: Content agenda

★Topics

★Events

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Stap 4: writing

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Stap 5: publish

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Time to chill?

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Content needs promotion

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80% of Dutch ICT-companies uses social media

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Your content is your new ammo on social

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Which is the most effective social network fordistributing your content?

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Content sharing

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And than the interaction starts

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1. Determine your knowledge and expertise2. Put this into understandable content3. Publish this content4. Share your content and knowledge5. Create a need with your potential clients

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Content creates trust

Mm, they are truly a thought

leaderInvite them over

for a meeting

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Use your knowledge as a Sales boost

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Book me as a speaker at your next event

★http://www.linkedin.com/in/jwalphenaar

★www.jwalphenaar.nl