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What is MVP
• Smallest version which allows for
maximum amount of validated learning
• Tool to validate assumptions and
understand the target market better
• Not the smallest version of your product
which you release to your users
• MVP is about discovery not product
•
What is MMP
• Minimum Marketable Product is the smallest possible features set
that addresses user’s needs and creates desired user experience
• MMP can be marketed and sold
• Focus on feature which makes the real difference to the users
•
Comparison between MVP and MMP
• Experiment
• First step in product
management
• Identify what user wants
• No real code required
• Example: Dropbox video
• Core Product
• MVP Learning feeds into
MMP
• Implement what user wants
• Launch preparation activity
like marketing
• Eg. iPhone without copy
paste
Advantage of using MVP with MMP
• Build product with feature your customer want to use
• Shorter TTM
• Risks mitigation strategy
• Early Monetization oppurtunity
• Identify list of earlu adopters
•
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