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PLA-55106 Knowledge Management SOME-day lecture 9.9.2014
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KM 2.0 in B2B Companies
PLA-55106 Knowledge Management
Jari Jussila / TUT, Novi
@jjussila
Some important concepts related
to social media use in companies
8.9.2014 2
Social media use in business
Participatory
economy
Collective
intelligence
Web 2.0
technologies
Online communities
and community
management
Web analytics,
e.g. social network
analysis, sentiment
analysis, etc.
Collective intelligence
• People and computers are connected in a
way that—collectively—they act more
intelligently than any person, group, or
computer has ever done before
8.9.2014 3
Source: MIT Center for Collective Intelligence, see also Handbook of Collective Intelligence
Web 2.0 technologies
8.9.2014 4
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
evite upcoming.org and EVDB
domain name speculation search engine optimization
page views cost per click
screen scraping web services
content management systems wikis
directories (taxonomy) tagging (folksonomy)
stickiness syndication
Web 1.0 Web 2.0
Source: O’Reilly 2007
Participatory economy
– access to actors that would not be reached otherwise
– new production models, such as crowdsourcing,
crowdfunding and crowdworking
– new distribution models, such as peer-to-peer
networks
– new value creation and business models
– new markets with new types of products and digital
services, such as virtual goods
– new occupations, e.g. community managers,
crowdsourcing professionals
8.9.2014 5
Source: e.g. Hintikka 2008; Lietsala & Sirkkunen 2008
8.9.2014 6
Example of crowdfunding
Example of crowdfunding
8.9.2014 7
Source: Kärkkäinen, Jussila & Multasuo 2012
Example crowdsourcing
logo design
8.9.2014 8
Source: Jussila 2013, @PiaErkinheimo, @ForgeFriends
8.9.2014 9
Example of crowdsourcing
ideas and concepts
8.9.2014 10
Source: Ketonen-Oksi et al. 2014; Multasuo 2013
8.9.2014 11
GrabCAD Sovella Challenge:
crowdsourced industrial design
8.9.2014 12
Source: GrabCAD 2013
• Chris Duncan from United
States was evaluated the
winner of the design
challenge
Dell used IdeaStorm to
crowdsource customer preferences
to a new developer laptop
8.9.2014 13
Example of co-creation in
virtual world
8.9.2014 14
https://www.youtube.com/watch?v=R7bXu2ozXo0&list=PLFCB7D9D8D3B306CA
8.9.2014 15
Example of crowdsourcing interior
design for trains supported by
configurator tool
Social networks and weak
ties
• The type and structure of social networks have an
impact on performance of individuals and organizations
• In social networks, the amount of weak ties are important
– “…individuals with few weak ties will be deprived of information
from distant parts of the social system and will be confined to the
provincial news and views of their close friends. This deprivation
will not only insulate them from the latest ideas and fashions but
may put them in a disadvantaged position in the labor market…”
Granovetter 1983
8.9.2014 16
Anatomy of social networks
8.9.2014 17
Social media users in
Finland
8.9.2014 18
n. 1 700 000
451 000
*546 450
n. 74 609 47 625
n. 300 000
n. 2 100 000
Facebook LinkedIn Twitter
Foursquare Google+
Source: Yle Uutiset: Täällä somelaiset elävät –katso lista historiallisesta Facebookista juuri avattuun Pheediin (3/2013)
* Tom Laine (10/2013)
8.9.2014 19
Twitter features and
restrictions
• allowing registered users to share between
themselves short messages of up to 140
characters (including also pictures)
• the messages can be sent to anybody
registered on Twitter
• user can “follow” (select) the various streams
of interesting Twitter users;
8.9.2014 20
Source: Jussila et al. 2013
The main syntax for Twitter
messaging include
• user can search for terms or tags (marked with “#”;
known as hashtags) that are used within tweets;
• user can directly address other users by a public reply
(marked with “@” before the username of other users
• user can send a private message to any user (“D” or
“DM” before a username);
• user can send forward interesting tweets by “retweeting”
them (shown with “RT”)
8.9.2014 21
Source: Jussila et al. 2013
Example of network
visualization of Twitter data
8.9.2014 22
Source: Jussila et al. 2014, interactive version available: http://www.tut.fi/novi/hicss2014/
8.9.2014 23
LinkedIn – build your CV
8.9.2014 24
8.9.2014 25
LinkedIn – connect to other professionals and
participate in professional communities
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