Kirill Oreshkin, Wargaming

CONTENT MARKETING IN WARGAMINGKirill Oreshkin, Head of Video Team

ABOUT

Привлечение аудиторииAcquisition audience

Audience retention

Monetization

WHO

MARKETERS

WHY

COMPETITION!

NEED HELP

CONTENT MARKETING

Joe PulizziFounder of Content Marketing Institute

Joe PulizziFounder of Content Marketing Institute

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action"

The Goal isn’t to be Good at Content

The Goal is to be Good at Business Because of Content

Brand Awareness

GoalsGOALS

Thought Leadership

Acquisition

RetentionLoyalty

Re-engagement Monetization

BEST PRACTICES

Best Practices in Content Marketing

• Персона• Персонализация• Кастомер Джони• Кастомер фокус• Рассказывание истории

Persona vs Target Audience

• Персона• Персонализация• Кастомер Джони• Кастомер фокус• Рассказывание истории

Persona vs Target Audience Personalization

Customer Journey

Customer Focus

Telling Stories

ACQUISITION

WHAT WG DOES?

YOUTUBE PRE-ROLLS

GAMEPLAY TV ADVERTISING

MONETIZATION

HOW TO

WHAT WG DOES?

EMOTIONAL INVOLVEMENT

RETENTION

WHAT WG DOES?UPDATE REVIEWS

WHAT WG DOES?

SHOWS FOR COMMUNITY

WHAT WG DOES?

ENTERTAINMENT

WHAT YOU CAN DO

WHAT WG DOES?

Be this guy!

Memorable Characters

WHAT YOU CAN DO

Charismatic Developers

WHAT YOU CAN DO

Explain your monetization system

Как и зачем платить?

Grow UGC

Как и зачем платить?CONTENT IS VERY POWERFUL

Thanks!

Q&A