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Part 3 of 3. Want to learn how to build high-value link targets and how to acquire them? This is becoming more and more important with the recent changes on Google. This session will help you understand the different types of links that are available today to acquire, and share some of the best ways to make sure you get them. We will help you understand the blend of links required to succeed be it government, university or the theories behind the so called “paid link”. Tools tips and tricks will be all shared in this session along with the panellist vast and varied experiences.
Citation preview
Killer Link Building Strategies&
Tools To Use
Christoph C. Cemper
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
2
Motivation
• Give overview of actually USED techniques and tools
• LOTs of outdated information out there
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
3
Link Building Over Time (2004)
OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!
Lesson learnt: don‘t overdo it
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Killer Link Building Strategy #1
Look at your competitor‘s
links
!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Look at your competitor‘s links first!
they RANK ABOVE YOUbecause of
THEIR LINKS (and …)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Competitors are also …
potential link
sources
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Competitors are …
GovernmentsWikipedia
News & MediaIndustry Hubs
…
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Backlink & Anchor Text Analysis
• list backlinks to competitor
• judge quality & strength• go after them!• be EFFICIENT!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
11
Common Backlink Analysis
• list backlinks of top ranks(= competitors)
• find common ones• judge quality & strength• go after them!
– AKA „hub finder“
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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unreachable Authorities & Media
a link on level 2is better than
no link!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
13
Common Outbound Link Analysis
• list outbound links of top ranking sites(influential sites, news, media)
• find common ones• judge quality & strength• Go after them (b/c you can!)
– AKA „authority finder“
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
14
unreachable Authorities & Media
Level1
Level2
Level3
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
15Link Graph source - which engine to
ask?• (mix all these together, then de-dupe, verify!)• Yahoo• Yahoo Deep Crawl (to get more than 1000!)• Google (just in case)• Google Blogsearch (just in case)• Altavista• Exalead• Technorati Backlinks• Alexa Backlinks• Google Webmaster Console (for your own site!)• Yahoo Site Explorer (for your own site!)• Bing Webmaster Console (for your own site!)• And OF COURSE: 3rd party link graphs ($$$, see later)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Quality & Strength? What To Look at
• (for each link)• Trust Indicators
– .edu links, .gov links, .mil links, .ac.uk links– .de / .fr / .ca / … TLD University Links– News & Media authority links– Niche authority links (which are?)
• Juice Indicator (CEMPER.COM specific)• #of Keywords Ranking Indicators
– SEMrush, Sistrix• Document Age, Change Indicators
– Webarchive– NetCraft
• MozRank vs. PageRank• Traffic Indicators
– SemRush– Sistrix– Compete– Quantcast– Alexa– Admanager
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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be EFFICIENT!
• YOU can now beta test our
Leave your business card to get early access!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
18Quality? What To Look at (step2 -
human)
• Is it relevant?
• Good link neighborhood in and out?
• Is it a trustworthy site?
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
19
BEWARE – Times Change Quick
• What used to work doesn‘t have to anymore!
• Your competitors got away with it
• YOU MAY NOT!
• Definition of „spammy“ changes!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Choose your link sources carefully!!
OMG it‘s full of SPAMAnd we‘re in the
middle of all these link buyers!
DO NOT GET A LINK HERE!!!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Advanced Tools on the market
• CBLT– SeoBook– SeoMoz– InternetmarketingNinjas (RIP)– LinkResearchTools.com
• COLT– LinkResearchTools.com
• BATT– SeoMoz– LinkResearchTools.com
• JUICE– LinkResearchTools.com
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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3rd Party Link Graphs
• SeoMoz LinkScape• Majestic SEO• Sistrix (german market)• CommonCrawl.org (untested)
• USE THEM ALL!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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What, no page rank?
Matt CuttsSays(SMX Advanced
Seattle 2008)
We return random page rank data if we feel like to – it‘s fun!
• Lesson learnt: don‘t look at PR
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
297 Golden Rules of White Hat Link
Building
1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page 6. No Spam!7. Don’t buy links for page rank!
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Natural Anchor Text Distribution
Golden Rules of White Hat Link Building (3)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Normal users don’t care
about anchor text
Golden Rules of White Hat Link Building (3)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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build
NOFOLLOW
links
Golden Rules of White Hat Link Building (4)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
33
because you don‘t look at pagerank
(do you?)
Golden Rules of White Hat Link Building (4)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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Juicy Page =
it does rank!
Golden Rules of White Hat Link Building (5)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
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DON‘T BUY LINKS
FOR PAGE RANK
Golden Rules of White Hat Link Building (7)
(C) CEMPER.COM 2009 - twitter.com/cemper - www.LinkResearchTools.com
36
THANK YOUR FOR YOUR ATTENTION!
QUESTIONS ?Want to have early bird access
to our LinkResearchTools?Please leave your business card.
We got a FREE Link Building Training (Signup)
In other cases feel free to contact me:christoph@cemper.com
http://www.cemper.com/ http://www.LinkResearchTools.com
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