Kick off Social Media

SOCIAL MEDIA >RICHARD SPENCER @spence7zero>11 APRIL 2011>

Blogging

Microblogging

RSS

Widgets

Networks

Imagery

Video

Podcasting

Forums

Chat

Social Media 62%read

29.0%write

21.1%belong

77.0%watch

40.2%listen

No10Sydney*

47.4%post

28.2%upload

74%message

24.6%feed

No6Aus*

77.0%watch video

32.0%rate products

12.0%write a blog

22.0%are in a network

Watchers

Com

menta

tors

Producers

Shapers

Normal distribution of technology adoption

Early adoption

www.daemondigital.co© Daemon Group 2008

Social Media engagement

Social Media engagement model

Controlled

Uncontrolled

Monologue Dialogue

ADVERTISING

> Use Social Media to listen

> Use Social Media to ask questions

> Use Social Media to extend your contacts

> Use Social Media to drive your existing contacts

> Use Social Media to sell your IP

> Use Social Media to sell your services

> Use Social Media to listen

> Use Social Media to ask questions

> Use Social Media to extend your contacts

> Use Social Media to drive your existing contacts

> Use Social Media to sell your IP

> Use Social Media to sell your services

> 100 million members in 200 countries

> 56% outside the USA

> 1.9 million professionals in Australia

> 20% of the working population

> 59% male

> 72% aged 25-54 years

> 1.2 million posts/comments to Groups each week

> Top five industry sectors:

> HI tech

> Finance

> Manufacturing

> Medical

> Education

Who’s using Linkedin?

21%

36%

36%

7%