Kenzo and Cos

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This is a presentation done for the subject Fashion Design in Edhec Business School (Lille) about the fashion brands Kenzo and Cos

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Leire Badiola

Yu Fan

The flagship opened

START.TakadaKenzo (Paris)

Bought byLVMH

Gilles Rosier Antonio Marras

First man’scollection waslaunched.

Kenzo fragrances

30 years &Retairement of TK

HUMERTO LEON & CAROL LIM

them

1970

1976

1983

1987

1988

1993

1999

2003

2011 2012

Kids and home collection

Jean-paul Goude

Concept stores

Le Renouveau

COMMUNICATION

KENZODIAC

http://kenzodiac.com/

MUSES, ICONS, IT GIRLS, IT BOYS

Amber Anderson

SOCIAL EVENTS

The Kenzo FlowerTag Parfum Event

Guests experiences the newest feminine scent from Kenzo USA at the Flower Tag Eau De Parfum Event on July 25, 2012 at Bloomingdale's in the 900 Shops. They indulged in cocktails, small bites provided by the Entertaining Company while receiving their own custom painting from artists Matthew Lew and William ErhardtWinter to go along with their purchase of the new fragrance.

SOCIAL EVENTS

Kenzo« Le Pont Fleuri »

Pont Neuf, Paris 1994

Madrid 2008

Project of the designer since 1994 that goes from city to city.100.000 poppies coming from Paris.

About COS

• COS (Collection of Style) , under the group H&M, launch with a catwalk show at the Royal Academy in 2007;

• High end, contemporary fast fashion

About COS

• High quality stylish purchasers

• Wider generation

Brand Positioning

• Collections (for men, women & children)

• Gifts, fine arts

Mix products

• COS is currently operating across Europe and Asia with a total of 82 stores worldwide

Mix distribution

Department store

Flagship store

E-shop

Thank you for your attention!

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