Keep Calm and Carry On

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The Fourth VentureConnect Edition.

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KEEP CALM AND CARRY ON

@emigal | www.emigal.com

@emigal | www.emigal.com

@emigal | www.emigal.com

A startup is a bit like Poland during WW2(but without the support of Britain & France)

@emigal | www.emigal.com

Everything that can go wrong, will.NO, REALLY. IT WILL.

@emigal | www.emigal.com

Three things that will give you ULCER

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCTWILL SUCK

(one way oranother)

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCTWILL SUCK

(one way oranother)

RAISING MONEYWILL HURT

(like, quiteliterally)

@emigal | www.emigal.com

Three things that will give you ULCER

THE PRODUCTWILL SUCK

(one way oranother)

RAISING MONEYWILL HURT

(like, quiteliterally)

YOUR ESTIMATESWILL BE WRONG

(all of them,without doubt)

@emigal | www.emigal.com

Why I’m here today

Over the past six years,I’ve founded, invested or been involved with:

For the past two years, I’ve been living in London(and I’ve learnt a lot from that).

@emigal | www.emigal.com

So, let’s talk about the product

@emigal | www.emigal.com

The Product is Awesome

(but nobody uses it)

So, let’s talk about the product

@emigal | www.emigal.com

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Awesome

(but nobody uses it)

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Awesome

(but nobody uses it)

Wait.

@emigal | www.emigal.com

So, let’s talk about the product

The Product is Awesome

(but nobody uses it)

Wait. Iterate.

@emigal | www.emigal.com

movequickly

@emigal | www.emigal.com

The Product is Awesome

(but nobody uses it)

Everyone wantsthe product

(but the productsucks)

So, let’s talk about the product

@emigal | www.emigal.com

@emigal | www.emigal.com

The Product is Awesome

(but nobody uses it)

Everyone wantsthe product

(but the productsucks)

So, let’s talk about the product

@emigal | www.emigal.com

The Product is Awesome

(but nobody uses it)

Everyone wantsthe product

(but the productsucks)

Improveit as fastas youcan.

So, let’s talk about the product

@emigal | www.emigal.com

The Product is Awesome

(but nobody uses it)

Everyone wantsthe product

(but the productsucks)

Your product sucksand nobody uses it

(well, not much moreto say here)

So, let’s talk about the product

@emigal | www.emigal.com

movequickly

@emigal | www.emigal.com

Fundraising will be painful

@emigal | www.emigal.com

Fundraising will be painful

INVESTORSHAVE NO CLUE

(about pretty muchanything)

@emigal | www.emigal.com

Fundraising will be painful

INVESTORSHAVE NO CLUE

(about pretty muchanything)

IT’S ALL ABOUTTHE MONEY

(although they claimit ain’t)

@emigal | www.emigal.com

Fundraising will be painful

INVESTORSHAVE NO CLUE

(about pretty muchanything)

IT’S ALL ABOUTTHE MONEY

(although they claimit ain’t)

IT WILL TAKE LONGERTHAN YOU EXPECT

(as in, WAY longer)

@emigal | www.emigal.com

Investors have no clue(ok, maybe 2% of them do)

@emigal | www.emigal.com

Investors have no clue

I’VE MET ABOUT100 INVESTORS

(Just a handful getwhat we do atBrainient)

(ok, maybe 2% of them do)

@emigal | www.emigal.com

Investors have no clue

I’VE MET ABOUT100 INVESTORS

(Just a handful getwhat we do atBrainient)

THEY SPREADTHEMSELVES TOOTHIN(I am yet to see aninvestor that onlymeets startups theyunderstand)

(ok, maybe 2% of them do)

@emigal | www.emigal.com

Investors have no clue

I’VE MET ABOUT100 INVESTORS

(Just a handful getwhat we do atBrainient)

THEY SPREADTHEMSELVES TOOTHIN(I am yet to see aninvestor that onlymeets startups theyunderstand)

ENTREPRENEURSARE USUALLYMUCH SMARTER

(No, really)

(ok, maybe 2% of them do)

@emigal | www.emigal.com

@emigal | www.emigal.com

It’s all about the money

“Listen! We’re not just doing this for the money! We’re doing this for a SHITLOAD of money!”

(and who can blame them?)

Lone Starr (Bill Pullman)

@emigal | www.emigal.com

Again. Everything that can go wrong, will.(especially when you’re raising money)

@emigal | www.emigal.com

@emigal | www.emigal.com

ALL your estimates will be WRONG(well, mine were)

@emigal | www.emigal.com

ALL your estimates will be WRONG

PRODUCT(will take two timeslonger - if you’re lucky)

(well, mine were)

@emigal | www.emigal.com

ALL your estimates will be WRONG

PRODUCT(will take two timeslonger - if you’re lucky)

RAISING MONEY(will take threetimes longer. Unlessyou’re dating a VC)

(well, mine were)

@emigal | www.emigal.com

ALL your estimates will be WRONG

PRODUCT(will take two timeslonger - if you’re lucky)

RAISING MONEY(will take threetimes longer. Unlessyou’re dating a VC)

MAKING MONEY(slash that Budget ofyours in two. That’smore like it)

(well, mine were)

@emigal | www.emigal.com

You WILL have near death experiences.Quite a few of them, actually.

(a short story on what you should expect)

@emigal | www.emigal.com

@emigal | www.emigal.com

If Poland made it, so can we.(I sure hope there are no Polish people in the room)

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