KARL BLANKS - THE MOBILE GOLDRUSH: WHY MOBILE IS NOW THE BIGGEST OPPORTUNITY. AND HOW TO CREATE...

TheMobileGoldrushWhy mobile is now the biggest opportunity.And how to create mobile websites that dominate your market.

Dr Karl Blanks, Conversion Rate Experts (conversion-rate-experts.com)

What you'll get from this presentation

How we helped grow a company by 470%—by optimizing for mobile

Why mobile visitors aren’t just desktop visitors on a smaller screen

The best tools for mobile CRO

How I knowthe following techniques

will work for your business

We have designed pages for more top-500 websites than any other company…

This will work for your business

80+ different verticals

Thousands of experiments

Measurably grown hundreds of businesses

Generated billions in revenue

Clients in 9 languages in 23 countries

Mobile is the newinternet ecosystem

Thirty years of the PC

Mobile is taking over5 times faster growth

Over a third of Black Friday sales

Mobile doesn’t just mean“smaller screen”

Some people are“mobile people”

Some mobile visitorsare “desktop people”

in mobile mode

Mobile usersface challenges

Mobile is harder

…which makes mobile a huge opportunity

The mobile traffic is fine; it’s the mobile websites that don’t convert

Companies are ignoring mobile traffic because it doesn’t convert

There will be winners and losers

How we helpedgrow a company by 470%

in a year

Understandingyour (mobile) visitors(particularly the non-converting ones)

Understandingyour (mobile) visitors(particularly the non-converting ones)

Psychogram: Forming the “mental shopping list”

Psychogram: Forming the “mental shopping list”

Amplifyand makeprominent

Removeandcounter

Psychogram: Forming the “mental shopping list”

“What were the main reasons you chose this service?”

“Why did youvisit the site?”

“Where did you first hear about us?”

“What’s stopping you from proceeding?”

Amplifyand makeprominent

Removeandcounter

Surveyed mobile visitors (Qualaroo, Hotjar)

Surveyed existing customers(Google Forms, Survey Monkey, SurveyGizmo)

On-page analytics and heatmaps(Crazy Egg, Hotjar, ClickTale)

Usability testing (yourself, UserTesting, LookBack)

Following the customer journey

Method marketing

Some of the experimentswe designed

We've tested over 100 different Facebook ads

Reduced the average cost of a site visit by 33%

Copy

Image

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Description

Headline

We redesigned landing pages (InVision, Verify)

78% increase in customers (Optimizely)

Combined they generated 191% more customers

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Carried out direct mail A/B-testing (11% increase)

Get free access to the same information that’s read by companies like Apple, Amazon, Facebook, Dropbox and Google.

conversion-rate-experts.com/learning-zone