Journey Of Hope Sponsorship Proposal

Raleigh Radiology

SponsorshipPresentation

Journey of Hope Routes

Push America’s Mission

Statement

Building leaders of tomorrow by serving people with disabilities

today

Push America’s Core Values

ABILITIESTEAMWORKEMPATHYINTEGRITY

Fundraising

Journey of Hope Fundraising

Team Fundraising80 team members 38 volunteers

$492,451

Corporate Sponsorships6 corporate sponsors

$106,438

In-Kind Sponsorships 602 volunteers along the three Journey of Hope routes

$202,380

Total $801,269

Sponsorship

Sponsorship

• Five main levels• Levels are divided by financial & time

investments• Additional benefits can be negotiated to fit

needs and focus of specific requirements• Event cross-over sponsorships are

available

Sponsorship Goals

• Build brand awareness among targeted consumers

• Use commercial value of sponsorship to help support/expand the activities of Push America

• Build a “good will” brand image through linking to a positive social cause

Contributing Sponsorship$5,000

• Focuses on basic signage and marketing• Connects the Push America values and

mission to company’s marketing needs• Includes additional regional benefits

Brand Presence

Collateral Materials

• Team jerseys (190 team; 140 sales)

Collateral Materials

• Event banners (1 per route) • Used at all community and media arrivals

Collateral Materials

• Event t-shirts • 250 team; 1200 volunteers & sales

Collateral Materials

• Event program with fold out map• Logo in event program brochures

(5,000 total)

Collateral Materials

• Serve as promotional handouts at events• Sent to volunteers and donors before the

event

Additional Collateral Materials

• Banquet program (500 total)• Page highlighting sponsorship on

pushamerica.org• Story on Push America’s Web Site

– Sponsorship announcement– Event wrap up

Publications

– Push Perspective newsletter • Circulation: 18,000

– Push America’s annual report • Circulation: 3,500; logo only

– The Messenger team and parent newsletter• Circulation: 300

Public Relations

Public Relations

• Push America employs:– A full-time director of marketing and PR

• Overseas the media campaign– Two full time summer PR interns

• Sends press releases and contacts media– Three “on the road” PR coordinators who are

with teams• Handle day of calls and contact for media

Public Relations

• We employ a five hit system for contacting the media throughout the country

• All team members will go through media training

• Push America will ensure the coordination of media campaign

• Raleigh Radiology will receive top mention in Charlotte and Greensboro media releases (dependent on title sponsorships)

Journey of HopeMedia Breakdown by Route

5,343,710

22,226,230 24,870,553

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

Media

SouthNorthTrans Am

Regional Opportunities

Local Opportunities

• Our event can bring media and local attention

• Ideas include:• Community service days• Employee community service projects • Kids on the Block Puppet Shows• Hosting community friendship visits• Limited ride alongs with Journey of Hope cyclists

Demographics

The Push America Market

• Push America and Pi Kappa Phi have over 6,500 collegiate members nationwide!

• 85,000 living alumni• 4,000 alumni in North Carolina• 1,250 North Carolina donors• Our members and donors are extremely loyal.

You have an opportunity to tie your practice into our strong emotional relationship.

Pi Kappa Phi has over 80,000 living alumni across the

country

Pi Kappa Phi has over 6,500 undergraduates

Push America had more than 1,250 donors in North Carolina

Past Participants

Over 1,200 members have participated in the Journey of Hope and Gear Up Florida

since 1988.

Event Attendees

On average, over 45,000 individuals

attend Journey of Hope and Gear Up Florida

events. (not including sporting events which

adds an additional 50,000 through on-field promotions)

Journey of HopeAudience Breakdown

9,94110% 4,907

5%

12,12212%

5,2485%

58,43860%

7,9068%

Arrival EventsCommunity EventsFriendship VisitsPuppet ShowsSporting EventsSponsored Meals

Journey of HopeDemographics

31%

17%

52%

People withdisabilities

Children

Adults withoutdisabilities

Gear Up FloridaDemographics

24%

21%

55%

People withdisabilities

Children

Adults withoutdisabilities

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Thank You For Your Consideration

Basil Lyberg(704) 504-2400 x125

blyberg@pushamerica.org