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Jordan Ridge LLC is a consultancy focused on providing strategy, marketing, business development and sales services for start ups, growth companies and companies in transition and the firms that work with them including angel investors, venture capital and private equity. We serve the mid-Atlantic from New York to Philadelphia, Boston, Washington DC and Baltimore with the capability to operate globally. Data Driven... Backed by Experience(TM). Jordan Ridge LLC is owned by Rick Stuby who is also the Principal Consultant. Rick Stuby is a proven strategist, marketer and business leader as well as being an engineer. He holds an MBA in Corporate Entrepreneurship from Lehigh University and master’s and bachelor’s degrees in Electrical Engineering from Virginia Tech. His industry experience is very broad, ranging from military systems to semiconductors, networking and IT solutions, 3D printing, renewable energy and smart grid deployments.
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Jordan Ridge LLC
Jordan Ridge LLC
Rick Stuby Principal Consultant
Strategy & Marketing
for Start Ups Growth Companies & Companies in Transition
and Serving Angel Investors, Venture Capital and Private Equity Firms
Data Driven… Backed by Experience
© 2013, Jordan Ridge LLC
Jordan Ridge LLC
Rick Stuby, Principal Consultant Broad Company
Experience ◦ Start ups
Petra Solar Sanders Design International
◦ Large Company AT&T/Lucent Technologies E-Systems/Raytheon
◦ Transitioning/Growth Companies Lucent Technologies Petra Solar Agere Systems International Technology
Corp.
11 US Patents Many Publications
Key Capabilities ◦ Rapid technology & market
understanding Due Diligence
◦ Value proposition creation
◦ Whole product Hardware, software, service
Education ◦ MBA, Corporate
Entrepreneurship Lehigh University 3.96 GPA
◦ MSEE & BSEE Virginia Tech Master’s Thesis
A Stochastic Measure of Similarity Between Dolphin Signature Whistles
For more information visit: www.linkedin.com/in/rickstuby and www.jordanridge.com
Jordan Ridge LLC
The fast pace and constant change of these companies necessitates expert and agile strategy, customer and market
engagement, and process validation
Jordan Ridge Focus & Framework
Start ups, growth companies and companies in transition have many common needs
• Customers •Opportunity •Markets
• Customers •Alliances • Culture
• Strategy • Products &
Services • Process
•Value • Information •Advantage
• People • Process • Profit
© 2013, Jordan Ridge LLC
Discover Cultivate Create Market Manage
Jordan Ridge LLC
Working With Jordan Ridge
• Competitive Intelligence • Market Analysis • Due Diligence • Focus Group Planning • Customer Discovery • Market Opportunity • Market Requirements • Patent Mining
• Strategic Alliances and Partnerships
• Business to Business (B2B) Customer Development
• Consultative Sales • Positive Change Leadership • Persuasive Presentation • Standards Representation and
Development
• Collateral Creation • Website Planning • Trade Show • White Papers • Trade Articles • Press Releases
• Product & Service Road Mapping • Value Proposition Development • Business Strategy • Market Penetration & Strategy • Business Plan • Intellectual Property Creation/ Patents • Business Process Creation & Improvement • Product Definition, Development & Launch • Product Innovation & Strategy
• Agency Management • Direct & Channel Sales Management • Technical & Engineering Management • Cross-functional Team Leadership • P&L and Pricing • Lean/ Agile Development • Hardware, Software, SaaS, & Solution
Management • RFP & Proposal Management
Discover
Manage
© 2013, Jordan Ridge LLC
Jordan Ridge LLC
How We Provide Value
We work with you to evaluate your company’s needs
The following pages list examples of the services we are ready to provide for your situation
◦ These lists are not exhaustive!
Contact us today so that we may begin to formulate the best plan for you and your company
Jordan Ridge LLC
What We Can Do For – Start Ups Founder’s
Focus Jordan Ridge Offers
Where to Start
• Business plan creation • Business strategy
Tactics • Product & service strategy review and options • Market penetration strategy review
Execution • Customer discovery and competitive intelligence • Process management and improvements • Market requirements development
Delivery
• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships
Selling • Value proposition creation • Customer development and lead generation • Consultative sales (pre-sales team)
Now • Standards representation and development • Intellectual property management • Product & service road mapping
Complimentary and Supportive Action to Drive Scalability and Sustainability © 2013, Jordan Ridge LLC
Jordan Ridge LLC
What We Can Do For –
Company Focus
Jordan Ridge Offers
Product/ Service Leadership
• Competitive intelligence • Process management and improvements • Focus groups and market requirements • New market opportunities and penetration strategy
Delivery
• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships
Selling • Value proposition creation • RFP management and proposals
Sustainability
• Product & service strategy review and options • Product & service road mapping • Intellectual property management • Standards representation and development
Growth Companies
Backstop and Enhancement of Key Growth Initiatives © 2013, Jordan Ridge LLC
Jordan Ridge LLC
What We Can Do For – Company
Focus Jordan Ridge Offers
Organization • Positive change leadership • Persuasive presentation
Management • Technical & engineering management • Cross-functional team leadership • P&L and pricing support
Market Opportunity
• Competitive intelligence • Focus groups and market requirements • New market opportunities and penetration strategy • Business & product strategy • Value proposition
Process • Process management and improvements • Product & service strategy review and options
Delivery
• Marketing collateral and communication • PR agency management • Channel development • Alliances and partnerships
Support Transition and Maintain/Establish Business Focus
Companies in Transition
© 2013, Jordan Ridge LLC
Jordan Ridge LLC
What We Can Do For – Investors Investor
Focus Jordan Ridge Offers
Due Diligence
• Perform due diligence, especially in technology, product and market areas
• Work with and educate start ups in best practices supporting a lower risk profile
Start Up Team
• Complement team skills, jump starting progress • Fill out a team with long-term support • Serve in advisory board capacity
Execution
• Work with and educate start ups in best practices and business process development, customer engagement, and more
• All of the services on the “What We Can Do For Start Ups” slide
Start Up Focus
• Provide targeted services beyond immediate team focus • Standards representation and development • Intellectual property management • Product & service road mapping
Direct and Indirect Support of Investment Risk Reduction and Performance Improvement
© 2013, Jordan Ridge LLC
Jordan Ridge LLC
Traditional Business Function Listing Business
Development Business
Management Strategic
Marketing Product
Marketing MarCom Marketing
Strategic Alliances and Partnerships
P&L and Pricing Product & Service Road Mapping
Cross-functional Team Leadership
Collateral Creation
Competitive Intelligence
Business to Business (B2B) Customer Development
Technical and Engineering Management
Value Proposition Development
Product Definition, Development and Launch
Website Planning Market Analysis
Consultative Sales
Hardware, Software, SaaS and Solution Management
Business Strategy Product Innovation and Strategy
Trade Show Agency Management
Direct and Channel Sales Management
Business Process Creation and Improvement
Customer Discovery
Intellectual Property Creation/Patents
White Papers Focus Group Planning
Due Diligence Persuasive Presentation
Market Opportunity
Market Requirements
Trade Articles
Standards Representation and Development
Market Penetration Strategy
Lean/Agile Development
Business Plan
Patent Mining
© 2013, Jordan Ridge LLC
Jordan Ridge LLC
Case Studies
Contact Jordan Ridge today, we can share case studies on how we have helped other companies with needs like yours
CONTACT US
(484) 601-2284 (o) (610) 217-2647 (m – Rick Stuby) www.JordanRidge.com www.LinkedIn.com/in/RickStuby
Serving the mid-Atlantic Region New York to Philadelphia, Washington, Baltimore, Harrisburg, with Global Capability
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