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How Ux connects the dots as a
transversal player in a complex environment
Joost Landsheere
Printer, developer, concept designer, Interactive designer
Marketing & sales, Ux designer, service designer, entrepreneur
DIGITAL ARCHITECT
& food lover
THE WORLD IS CHANGING VERY FAST. BIG WILL NOT BEAT SMALL ANYMORE. IT WILL BE THE FAST BEATING THE SLOW. Rupert Murdoch
BUSINESS is changing …
Welcome home
BUSINESS is changing …
Welcome home
TECHNOLOGY is changing …
BUSINESS
PEOPLE are changing …
BUSINESS TECHNOLOGY
The Future of Customer
Relationship
COMPANIES still operate in a traditional way of ‘business thinking’
BUSINESS TECHNOLOGY PEOPLE
COMPANIES should change the paradigm to ‘design thinking’
1
PEOPLE
2
BUSINESS
3
TECHNOLOGY
OBSERVE
PEOPLE DEFINE A
BUSINESS
CONCEPT
DESIGN THE
SOLUTION
BUT THEY SUFFER AND DON’T KNOW HOW TO CHANGE
BUSINESS CONSTRAINTS withholds a company to operate beyound the limits
SILO THINKING creates walls between departments and limits consolidated strength
BUSINESS
CONSTRAINTS
DAILY BUSINESS puts pressure on long-term programs to change
BUSINESS
CONSTRAINTS
SILO
THINKING
LACK OF CREATIVITY Limits the ability to think out of the box
BUSINESS
CONSTRAINTS
SILO
THINKING
DAILY
BUSINESS
BUSINESS THINKING
BUSINESS
CONSTRAINTS
SILO
THINKING
DAILY
BUSINESS
LACK OF
CREATIVITY
DESIGN THINKING helps companies to transform
SILO
THINKING
BUSINESS
CONSTRAINTS
DAILY
BUSINESS
LACK OF
CREATIVITY
FOCUS ON
USER OUTCOMES
MULTIDISCIPLENARY
TEAMS
ITERATIVE
IMPROVEMENT
CO-CREATE
WITH THE USER
?
SERVICE DESIGN HELPS COMPANIES TO CONNECT THE DOTS
SERVICE DESIGN helps to change the traditional business structure
Strategy
design
Innovation
design
Service design
Product design Detailed
solution
Why ? Vision Service
What ? Ux Service design
How? Ux Concept design
IT
IMPLEMENTATION
Tactics? UI & visual design
Tools? Agile development
CLEAR STRATEGIC VISION Helps to achieve better results in creation fresh ideas
Clarity
CLEAR PROJECT SCOPE Multi-disciplinary teams need to move in the same direction
CLEAR
STRATEGIC
VISION
PRODUCTS BEFORE PROJECTS Creates a touch point to start from
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
IDEATION FOR AGILE DEVELOPMENT Helps you to move in small bits to the ‘TARGET VISION’
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
MULTI-DISCIPLENARY TEAMS Allows to validate new ideas with business during creative process
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
IDEATION
&
AGILE DEV.
SERVICE DESIGN helps to define the fundamentals of the new way of working
CLEAR
STRATEGIC
VISION
CLEAR
PROJECT
SCOPE
PRODUCTS
BEFORE
PROJECTS
IDEATION
&
AGILE DEV.
EVERYBODY
INVOLVED IN
CREATIVE
PROCESS
SERVICE DESIGN WE HELP
TO CONNECT
THE DOTS
WE COACH
THE MIND, NOT
THE
INDIVIDUAL
WE CONTINUE
DESIGNING
FOR THE USER
Thank you
when digital is commodity, then human will add value !
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