Joomla! Day India Presentation

How To Increase Traffic and $$$

Bhavesh Daryani Co-Founder of ApeForest

@bhaveshdaryani

On Your Joomla! Website

1. Content Marketing

In today's world, Content is King, Google's the Queen and

they're MADLY in love. If you try to cheat and reach her

heart (aka buy/trade links), she WILL exile you from her

kingdom and you'll starve to death.

Content Marketing = Better Rankings (SEO) + Increases

Credibility + Builds a Community + Creates Engagement +

Social Sharing (Virality)

350,000+ Visitors/Month

100,000+ Twitter Followers

Blog accounts for 82% of total traffic

Generates 70% of the leads ~ $$$$$$$ in additional

revenue

KissMetrics

How do I go about it?

Build a blog (EasyBlog by Stackideas will help you)

Deliver GREAT helpful content (Infographics, How-to's

and Guides)

Stick with it

Catalyst:

Start commenting on other relevant blogs

Network and build partnerships with other individuals and

companies

What will I need to get started?

Content Rules: Ann Handley and C.C Chapman

blog.hubspot.com

quicksprout.com

ContentForest.com

2. Video Marketing

YouTube is the second largest search engine in the world

After viewing an online ad, about 46% of viewers take

action

A video in Google's index is 53 times more likely to

appear on the first page search results

Dropbox

Instant Credibility

Higher Chance of Virality

Increase in Conversions

How do I go about it?

Hire a copywriter through a freelancing website like

Odesk.com and make him/her write a short <2 minute

long script for your video.

The normal storyline runs like:

Describe the problem -> Show the current solutions ->

Reveal your magical product -> Describe it's Features,

Advantages and Benefits -> Call to action

Have a video editor make a storyboard and the final

animated video

Distribute it through TrafficGeyser.com and your frontpage

What will I need to get started?

The Video Boss by Andy Jenkins

Copywriter

Video Editor

TrafficGeyser.com

3. Conversion Rate Optimization

Testing everything that goes on a webpage against

itself. Includes:

Text

Placement

Colours

Call to Action

Addition of Video and Testimonials

KISS (Keep it Super Simple)

Run The Grandmom Test

CrazyEgg

363% Increase in Conversions

How do I go about it?

Hire a Copywriter and Front-End Developer to make

the 'Challenger' page

Tweak the headlines, taglines, text, colours, designs,

videos, testimonials - EVERYTHING

Run an A/B Test using a tool like Visual Website

Optimizer

What will I need to get started?

Copywriter

Front-end Developer

VisualWebsiteOptimizer.com

Conversion-Rate-Experts.com

4. Social Media Engagement

Highest ROI compared to any other form of marketing

Engaging is key, Presence is not enough

Direct Conversation with Target Audience

Highest possibility of virality

RocketTheme

Increase in Traffic, Sales and Conversions

How do I go about it?

Be active on all the relevant social media platforms

out there

Reply to EVERYBODY as promptly as possible

Always have a call to action

Quality > Quantity

Goal: Customer Satisfaction

What will I need to get started?

Facebook, Twitter and other social media presence

The Thank-You Economy by Gary Vaynerchuk

Procrastination Kills Puppies

Thank You!

Twitter: @bhaveshdaryani

E-Mail: bhavesh@apeforest.com