Jonathan MacDonald #Maduk

Where is the Money?

Where is MY Money?

In the same place it always has been..

You’ve just gotta

work out how to get some of it

Take a long, hard look at your own business

in relation to the way the world is changing

Flip the value chain and try placing new

products or services as near to the citizen as

possible

Abandon control of communications and

realise that advocacy is more powerful than

you

Provide facilities & utilities for people to talk

with each other

And LISTEN

Create & Co-Create remarkable

experiences, products & services that

people value

Provide ways for people to pay for things

they find valuable

Agencies:

Become a platform administrator & trusted

advisor to brands

Manage the feedback loop & mine social

media intelligence

Only, without exception, act in accordance

with the Rules of Engagement

Networks:

Create armies of fanatics who adore your

services

Provide ways for people to buy/trade

products & services

Only, without exception, act in accordance

with the Rules of Engagement

Manufactures/Developers/Creators:

Create things that are

open, customisable, extensible & share-able

Host platforms that are

open, customisable, extensible & share-able

Only, without exception, act in accordance

with the Rules of Engagement