Jon corporate comms

Corporate Communications

Jon Purday

25 September 2013, The Hague

Blowing our own trumpet

Make Europeana echo across your landscape

Partners in your projects

Colleagues in your organisations

Professionals in your national networks

Contacts in your domain associations

Policy-makers in regional and national

government

Your project’s dissemination work package

Hitting the right notes

talk

tweet

translate

Professional instruments

Communications tools, imagery, presentations, logos

Brand guidelines

Singing from the same hymn-sheet

Slide text left, picture right

1st level

2nd level

• 3rd level

Perfect harmony

Europeana supports economic growth

• Massive CC0 cultural dataset

• API, App development

• Europeana Creative

Europeana connects Europe

• Standards like EDM

• Your projects

• Europeana 1914-1918 and Europeana 1989

Europeana makes European culture available to all

• Responsive design for mobile devices

• Extensive social media presence

• Wikimedia partnership

Supporting acts

Corporate comms

• focus on partners and policy-makers: Jon, Beth and Eleanor

Distribution and engagement team

• end-user marketing

Europeana Awareness

• a PR campaign in every country, run by a national coordinator

Communicators Group

• national coordinators from Awareness

• dissemination leaders from every project

• some project coordinators

Thank you

jonathan.purday@bl.uk