@JFloyd's Simple Rules to Better Content

CONTENT

J E R E M Y F L O Y D | J E R E M Y F L O Y D . C O M | @ J F L O Y D

T H E W I L D A N D W O N D E R F U L W O R L D O F

WEB PRESENCE

EMAIL

CONTENT

SEARCH

SOCIAL

CONTENT PYRAMID

WRITING CONSUMABLE CONTENT

CREATE CONSUMABLE CONTENT

CONVERSATIONALbe human.

CONVERSATIONALbe conversational.

CONVERSATIONALbe funny.

FORGET THE

“PARAGRAPH RULES.”

REFINE THE THESIS

GREAT HEADLINES.

USE SUB-HEADLINES.Organize the content and make the content

easier to read.If your content must be longer than a few paragraphs, use sub-headlines as trailheads in your piece. It’s easy for the reader to scan your content and use these “trailheads” to find relevant content instead of clicking away.

➡These ➡Bullets ➡Don’t ➡Hurt

CUT & REPEAT

CONTENT MERRY GO ROUND

Stock Content

Timely Content

Blog Posts

Emails

Ebooks

Whitepapers

“We live in a day and age when the content that is created is now all indexable, shareable and findable forever.

-Mitch Joel