Jerrikeyah ch.17

Promotion is a persuasive communication.

Companies rely on promotion to inform people their products and services.

Ex:Commercials,Internet ads and Etc….

To convince prospect to select its products or service instead of a competitors brands .

Institutional promotion is used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.

Ex: A companies logo.

Advertising is a form of nonpersonal promotion.

Ex: Newspaper, Web sites, and Etc…..

Direct marketing is a type of advertising directed to a targeted group of prospects and customers rather than to a mass audience.

Ex: To mail things to your customers home.

Represents all marketing activities –other than personal selling,advertising,and public relations-that are used to stimulate purchasing and sales.

Ex: to increase sales and inform potential customers about new products.

Activates enable an organization to influence a target audience .

Ex: To try to create a favorable image for your product .

A news release is an announcement that is sent to the appropriate media outlet.

Ex:

Brining news or newsworthy information about an organization to the publics attention.

Ex: Mitt Romney’s choice of words.(The stuff he say to get attention)

A combination of strategies and a cost-effective allocation of resources.

Ex:

Sales promotions are incentives that encourage customers to buy products or service.

Ex: To try and push customers to try something new.

Are sales strategies that encourage customer and prospect to buy a product or service.

Ex:

Are certificates that entitle customers to cash discount on goods or services.

Ex: washing powder, food, and Etc…..

Are low-cost items given to consumer at a discount or for free.

Ex: They are designed to increase sales by building product loyalty, and attracting new costumers.