It Takes a Village to Raise a Cupcake Brand

MARI (LIKE SAFARI)CEO & FOUNDER, FOILED INC.

TO RAISE A CUPCAKE BRANDIT TAKES A VILLAGE

EVERY JESSE NEEDS A ZACK

How can we be like Zack?

1. SHOW THAT WE care.

2. REPEAT.

TT

We Care

$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $

SHOW THAT WE careBE RESPONSIVE.

NO MATTER WHAT.•Respond to Tweets•Respond to Facebook•Respond to e-mails•Respond to blog posts•Respond to Pinterest pins•Respond to press writeups•Respond to Google+ shares•Respond to Yelp reviews

BE PROACTIVE.NO MATTER WHAT.

•Proactive customer care•Proactive shout-outs•Proactive follow-up calls•Proactive “we messed up!”•Proactive crowdsourcing•Proactive sharing others’ news•Proactive gratitude•Proactive genuine compliments

Make it about them.

SALES, YEAR 1

PARTIAL CLIENT LIST, YEAR 1

The staff is attentive and makes you feel like you’ve been friends since high school cheerleading tryouts!

-VERONICA P., MCDONALD’S CORPORATE

I attended Foiled Cupcakes’ anniversary party and I just can’t get over the company culture – they truly care about their customers. Fantastic!

- PAMELA V., NATIONAL ASSOCIATION OF REALTORS

Foiled’s service was second to none from start to finish, and I will order again based on that.

- NORA D., CHICAGO CUBS

KEEP INTOUCH.

@FOILEDCUPCAKES

HEY@FOILEDCUPCAKES.COMWWW.FOILEDCUPCAKES.COM