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case presentation of on of h biggest marketing failure of all times by kraft foods for their vegemite brand in australia By Manpreet singh digital
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iSnack 2.0 – The new Vegemite
Case SynopsisHow to revive
sales?
Mr. Talbod
2nd most loved brand on the internet
80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70 years in Australia.
IBM
CBA on Social media
HDYLYV
Created huge buzz
New name to be released
during AFL at MCG
300,000 entries
iSpread 2.0
Recommendations
• Again Name me campaign on internet !!• depending on results, change the name.• Brand Salience was increased
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