Isko product launch workshop

MEETING with NEW BRAND «ISKO MOVE» Özge Duman

√ TURBOTECH

√ İSKO FUTURE FACE

√ JEGGINGS

√ RECALL

√ İSKO REFORM

√ ISKO Carbon, ISKO Pop, ISKO Jeather…

İSKO INOVATIONS FROM PAST UNTIL NOW

We know very well «Impossible is just a word »

WELCOME TO ISKO MOVE

• İSKO MOVE is powered with İSKO RECALL IN SHAPE technology for the highest stretch performance.

• İSKO MOVE technology is formed for men who like their comfort and looks because comfort is not only women’s right but also men’s.

• The high elasticity levels in this collection of products opens up a new dimension and will have such a beneficial impact on fit and the hopes of for inspring new Man’s silhouettes.

WHATS ISKO MOVE?

WHATS ISKO MOVE?• Because all men deserve to be comfortable but the

problem is taht they dont want to give up theis masculities. So we say that its the to meet with İSKO MOVE.

• The products in this category are designed for 2014- 2015

Men’s Collection

• A rugged, masculine generation of ultra stretch that delivers a product never experienced before in Men’s now by means of ISKO Move.

• Increased 60%-%70 strech- ability • Invisible and ultra stretch• is ideal for skinny, slim and straight fits.•

High Elasticity inside it gives

Comfort in the garmentDesign and

silhouette opportunities for Men’s

Inspiration in terms of new looks

Product Specifications

TARGET AUDIANCE

The youth;

• Between 15-25 years • Interest with latest music trends, Cool, dynamic, open to changesness• Has a style

Besides;

• Skate borders, break dancers, fashion-followers and social media-addicters etc..

Marketing Strategy

Story Fiction√ We increased comfort of Loom fx. Its designed for men to feel more relax and cool because the time is to be free and fly! √ We are inspired « freedom of movement» in the action of glass shapes.

Story Fiction

√ Now there is no fear because when you wear it you will feel like flying..

√ Isko Move looks like jeans and feeling is not like jeans anymore

√ Join us and make believable to fly. Life is nothing more than exclusive experience .

√ We create the denim for people who don’t have to ask «how much» join us and make believable this feeling.

Guerilla Marketing

Designing Brochures:

• CENTRAL THEME: Be free and fly• APPEALS: Revaluationary, sexual, assertive, provocative,

effective, youthful• TONE: Trendly, different, happy

Space Needs Denims!

Look like Jeans but Feeling is not like Jeans!

Guerilla Marketing

• Sponsoring an event : • Example 1: Fashion show for the aim of

intruducing ne name of İSKO Move. • Example 2: Keeping continue to organize

«washing seminer» • Example 3: Many universities’ camps and events Result: Being at the event to add extra stickiness to İSKO name and interact with the guests.

Guerilla Marketing

• Sending e-mails: Sending emails or snail-mail our past and current clients wishing them happy holidays (Christmas, Thanksgiving, New Years). This helps them keep İSKO name/business in their head as well as standing out from the other people they’ve done business with before and currently.

Guerilla Marketing

• T-Shirts: Delivering fashinable or «be free and fly» t- shirts which will be good combin with İSKO Move design jeans for the prizes after street event.

• Partnerships: Keeping continue the partnership with Diesel or another B2B customers for the strong effect.

Guerilla Marketing

• Publicity Stunt: From ultimate customers for example; “ISKO knows his jobs”. «When i wear it, Ifeel very relax and comfortable» public reportages

And Top 10 reasons to choose ISKO Move for repeating in many campaigns

Guerilla Marketing

1) Comfortable2) Aesthetic3) Creative4) Technological5) Light6) Assertive 7) Different8) Fashinable9) Masculine10) Authentic

TV Advertisement:

● Have people do things they would not normally do while wearing jeans and succeed ● Sports, oil wrestling races, swiming, fighting, surfıng – for feeling comfort ● Job interview, funeral - for good looking

Advertising Strategies

Advertising Strategies

● Performing a famous girl in TV advertisement who like normal boy who wears jean created by ISKO Move Technology because of its smooth fabric Succesfull sport and street events for getting customers our stories

Online Channels

Social Media

• Reaching ultimate customers as soon as possible while using all social media channels

• Pinterest and Twitter: Creating images and videos for attracting followers

• Youtube: Increasing the number of videos in «Denim Friends» channel

• Facebook: Introducing news which will attract ultimate customer attention about İSKO Move

THANK YOU