ISES Social Media for Event Marketing

Social Strategies For Events

Your website Your blog Your Facebook business page Your LinkedIn profile Your avatar/image Important links in your email signature

Your Personal Brand

Event Page on Facebook Create a Twitter hashtag for your event Incentivize people to share Create an event blog Create an event on MeetUp.com Create a YouTube channel Know your audience and where they “live”

online

Establish Event-Related Channels

Reward People Who Share Your Event

Social Registration

Social Registration

Location-Based Rewards

Location-Based Rewards

Twitter Streams

Visibletweets.com TwitterFall.com

Twitter Lists

What About People Who Can’t Attend?

Create and share post-event content Share images in Flickr Upload videos to your YouTube Channel or

Vimeo Link to content via Facebook and Twitter Create ways for people to share their event

experiences Create polls via Facebook or

SurveyMonkey.com

Keep The Event Alive

Use Social Media Metrics

Use Social Media Metrics

Use Social Media Metrics