IRP BCP SL Presentation

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Overview: Behaviour Centred

Programing

Behaviour Centered Programming: An Approach to Effective Behaviour Change

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Objectives

• Share the outline and content of the Behavior-Centered Programming Strategy

• Discuss the importance of BC Programming for Campaigns

Behaviour Centered Programming: An Approach to Effective Behaviour Change

Behaviour Centered Programming: An Approach to Effective Behaviour Change

Snapshot: Behavior-Centered Programing

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4Behaviour Centered Programming: An Approach to Effective Behaviour Change

• Health problem identification• Identification of the ideal behaviours• Identification of various audience groups• Identification of key behaviours• Identification of current behaviors• Identification of existing barriers• Identification of existing facilitating factors• Identification Improved sub-behavior (small doable)

Situational Assessment

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1. Situational Assessment

Ideal Behaviours Key Behaviors Target Audiences

Health Problem___________________________________

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2. Behavioral Analysis

Key Behaviors

Current Behaviours

Existing Barriers

Existing Facilitating

Factors

Improved sub-behavior (small doable)

Behaviour Centered Programming: An Approach to Effective Behaviour Change

7Behaviour Centered Programming: An Approach to Effective Behaviour Change

Determinants Model

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Behaviour Change Strategy

• Use research findings to define final behavioral objectives for the behavior change program

• Use research findings to solidify choice of audience groups for program implementation

Behaviour Centered Programming: An Approach to Effective Behaviour Change

9Behaviour Centered Programming: An Approach to Effective Behaviour ChangeBehaviour Centered Programming: An Approach to Effective Behaviour Change

3. Program Definition

Program Goal Behavioral Objectives Final Target Audiences

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4. Strategic Behavior Change Activities

Communication Training

Community Mobilization/

Collective Action

Commodity or Technology

Advocacy Other

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5. Communications Plan

Activity Material AudienceResult of

Using Material

Primary Message

Secondary Message

Who/How will material

be used?

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Implementation

• Partnership Planning• Communication materials/job aids• The creative brief:• Logistics organizing• Capacity building• Potential challenge and plans for overcoming them• Monitoring (Both of media and of activities)

Behaviour Centered Programming: An Approach to Effective Behaviour Change

13Behaviour Centered Programming: An Approach to Effective Behaviour Change

6. Monitoring and Evaluation Plan

Key Results IndicatorsWhen to

measure?

Who will measure? What is

data source?

How will the data be used?

Process & Output

Outcome

Impact (optional)

Thank You

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