Introduction To Social Media Roi

A quick intro. to ROI

9th December 2009@andrewgerrard

andrew@d-marketing.co.uk

With thanks to Olivier Blanchard - @thebrandbuilder

Enough of this Social Media

goodness crap – Show me the money!

Social Media is NOT free! OK?

Customers Loyalty Transactions

Revenue

Yes!We can do those too

ROI =SPEND

(INCOME - SPEND) * 100

THE R.O.I. EQUATION

ROI is a business metric, NOT a media metric

ROI is agnostic

Just measuring media is NOT the answer

BUT...

So, you decide to do some Social Media

...

£X

Baseline

Before After

Where are the changes?

Before After

And what did we do here , here & here ?

Overlay

Before After

Figure it all out

...apply the ROI equation

With the cost savings and the business generated

To give you...

A quick intro. to ROI

slideshare.net/agerrard

9th December 2009@andrewgerrard

andrew@d-marketing.co.uk