Introduction Social Media Monitoring - FreeTools

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INTRODUCTION TO ONLINE MONITORING TOOLS

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@sdarine

facebook.com/sdarine

linkedin.com/in/darine

TheIdentityChef.com

sdarine@mail.ru

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OUTLINE

-GOOGLE TOOLS

-OTHER GLOBAL SOCIAL MEDIA MONITORING TOOLS-SOCIAL MENTION

-EXPORTLY

-ROWFEEDER

-BIT.LY-GOOGLE RANK CHECKER

-TWITTER MONITORING TOOLS

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WHAT CAN YOU MEASURE?

IT IS NOT ABOUT THE NUMBER OF LIKES OR

FRIENDS

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WHAT CAN YOU MEASURE?

• ROI vs ROE

• Engagement & Reach

– Concept of Hashtags

• Impact on SEO

• Sentiment !!!!!

• Competitive Intelligence

• Brand Image Management

• Cost Per Lead & Cost Per Acquisition

• What is being said about your brand in real time?

• Effect on Sales

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SO HOW DO YOU

QUANTIFY THESE?

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IT’S A COMBINATION OF:FOLLOWERS / FRIENDS / LIKES

VIEWS / FORMS FILLED / CLICKS TO YOUR SITE

NUMBER OF UNIQUE PEOPLE ENGAGED

SENTIMENT AND SENTIMENT CHANGE OVER TIME

• BRAND ADVOCATES

NUMBER OF INFLUENCERS INVOLVED

CONTENT PRODUCED BY COMMUNITY AS A RESULT

(TWEETS, COMMENTS, VIDEO, BLOGPOSTS, PHOTOS)

NUMBER OF LEARNING CURVES, IDEAS, SUGGESTIONS GENERATED

HIGHLIGHT NUMBER OF COMPLAINTS FOUND AND RESOLVED

ACHIEVING CAMPAIGN OBJECTIVES

COMPARE ALL OF THESE OVER TIME

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1- GOOGLE TOOLS- GOOGLE ALERTS

- GOOGLE READER

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GOOGLE ALERTS

• Google Alerts is a free Google service that allows you to monitor results for certain keywords and terms in real-time…

• You can use to monitor what is being said:– about you

– your industry

– your campaigns

– your competitors

• Do no forget about common spelling mistakes and yupour brand name variations

REFERENCES:- GET A GOOGLE ACCOUNT FIRST GOOOGLE.COM/ACCOUNTS/CREATEACCOUNT- GO TO GOOGLE.COM/ALERTS- HTTP://BIT.LY/GOOGLEALERTS5MINGUIDE

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1. SIGN INTO YOUR GOOGLE ACCOUNT

2. GO TO GOOGLE.COM/ALERTS

3. DEFINE YOUR SEARCH TERM, TYPE,

FREQUENCY, VOLUME AND DELIVERY

METHOD

- RECOMMEDED TO HAVE ALERTS DELIVERED VIA RSS- AS GOOGLE ALERTS ARE IN BETA IT IS ALSO PREFERABLE TO DOUBLE CHECK VIA GOOGLE ADVANCED SEARCH ONCE A WEEK

4. MONITOR AND MODIFY ALERTS OVER

TIME

GOOGLE ALERTS SETUP

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EVERYTHING YOU NEED TO KNOW TO GET YOU STARTED: ‐CNET’S NEWBIES GUIDE TO GOOGLE READER

‐HTTP://WWW.GOOGLE.COM/SUPPORT/READER/‐HTTP://WWW.YOUTUBE.COM/GOOGLEREADERHELP

‐HTTP://WWW.WIKIHOW.COM/USE-GOOGLE-READER

GOOGLE READER

Google Reader is a Web-based aggregator, capable of reading RSS feeds online or offline. Read them in one place with Google Reader, where keeping up with your favorite websites is as easy as checking your email.

Use it to monitor Google Alerts, Influential blogs, Industry sites, Competitor’s sites, and other feeds you create across the web.

GET STARTED AT GOOGLE.COM/READER

KEEP ON THE LOOKOUT FOR ON WEBSITES YOU LIKE

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GOOGLE READER

• You can also follow people via Google Reader

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To easily share your Google Reader Feeds & alerts among team members & SYNC across accounts you can IMPORT/EXPORT Feeds

1. GO TO THE LITTLE ARROW NEXT

TO SUBSCRIPTION AND CLICK MANAGE

SUBSCRIPTIONS

2. IMPORT / EXPORT TO YOUR HEART’S CONTENT

GOOGLE READER

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Create an RSS feed for ANY webpage via http://page2rss.com/

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2- OTHER GLOBAL SOCIAL MEDIA MONITORING TOOLS

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HTTP://WWW.SOCIALMENTION.COM/

socialmention.com/alerts/

Social Mention is a social media search and analysis platform that aggregates user generatedcontent from across the universe into a single stream of information onsite or via RSS.

With Social Mention you can monitor overall or channel by channel.

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HTTP://EXPORT.LY/

Export.ly makes it easy to analyze social media data. Analyze your Twitter followers,Facebook fan page, and more with an awesome spreadsheet full of data

The fan pages you analyze do not have to be YOURS ;)

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HTTP://ROWFEEDER.COM/

Monitor users, hashtags and keywords on Twitter & Facebook and have them all on EXCELUse it for: 1.) Brand Monitoring2.) Campaign Measurement3.) Contests &4.) Market Research

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HTTP://BIT.LY/

Yes, it is much more than a link shortening service.

Shorten long links into tidy customizable ones, share them on your social networks andSEE what happens by the minute.

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HTTP://GOOGLERANKCHECKER.NET/

Helps you check how well does your website (or competing site) rank for acertain keyword/phrase in Google search results.

TO MONITOR YOUR GOOGLE PAGE RANK GET GOOGLE TOOLBAR OR USE WWW.PRCHECKER.INFO

ALSO PLAY WITH GOOGLE ADWORDS EXTERNAL TOOLS & GOOGLE SEARCH INSIGHTS

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3- TWITTER MONITORING

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TWITTER SEARCH

1. GO TO SEARCH.TWITTER.COM

2. USE ADVANCED SEARCH TO REFINE KEYWORDS, LOCATIONS, TERMS... TIPS HERE

HTTP://BIT.LY/EK5B8T

3. TAKE THE RSS FEED AND POST IT IN YOUR GOOGLE READER TO STAY UPDATED

MONITOR YOUR BRAND MENTIONS, COMPETITORS, INDUSTRY TERMS, SENTIMENT, NEWS...

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GRADE TWITTER HANDLES

-MONITOR YOUR GRADE OVER TIME

-CHECK THE REACH OF YOUR COMPETITORS

-CHECK YOUR COMPETITOR’S BEHAVIOUR & WHO

THE PEOPLE THEY ENGAGE THE MOST ARE

WHAT FOR?

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GRADE TWITTER HANDLES

1. HTTP://KLOUT.COM/ - EVALUATES TWEETS &

GIVES YOU A SCORE AND BEHAVIOR ANALYSIS

2. HTTP://WWW.PEERINDEX.NET/ - SIMILAR TO

KLOUT BUT WITH DIFFERENT METRICS

3. TWITTERGRADER.COM – CAN ALSO GIVE YOU

ACCESS TO TOP TWEEPS BY LOCATION

3. HTTP://TWEETSTATS.COM – GIVES YOU STATISTICAL ANALYSIS

OF YOUR LATEST TWEETS & PEOPLE’S INTERACTIONS WITH THEM.

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1. HTTP://TWEETREACH.COM/

PROVIDES YOU WITH THE REACH OF A URL, TWITTER NAME,PHRASE OR HASHTAG.

COMPARE YOUR REACH AND THE REACH OF YOUR

CAMPAIGNS VS YOUR COMPETITORS.

VISUALIZING REACH

2. HTTP://APPS.ASTERISQ.COM/MENTIONMAP/#

USE MENTIONMAP TO SEE TWITTER CONVERSATIONS

ABOUT SOMEONE OR SOMETHING AS A NETWORK AND

CLICK ANY USER TO EXPLORE.

A GOOD WAY TO SEE HOW CONVERSATION STARTS AND

SPREADS THROUGH PEOPLE.

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1. DEFINE AND REGISTER YOU HASHTAG WITH

HTTP://TAGDEF.COM/ AND HTTP://TWUBS.COM/

2. ARCHIVE TWEETS IN HTTP://TWAPPERKEEPER.COM/AND MONITOR IN

HTTP://SUMMARIZR.LABS.EDUSERV.ORG.UK

3. MONITOR TRENDS FROM

HTTP://WHATTHETREND.COM/

ARCHIVING & ANALYZING TWEETS

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THE ARCHIVIST

http://visitmix.com/work/archivist-desktop/

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-Background images remixed from http://helloantique.blogspot.com/2010/09/fabulously-quirky-lady-with-binoculars.html-Icons via http://findicons.com/

DISCLAIMER

THE TOOLS OUTLINED REPRESENT JUST A SAMPLING OF THETOOLS AVAILABLE OUT THERE THAT CAN ENABLE YOU TOMONITOR YOUR ONLINE ACTIVITIES IN ORDER TO ILLUSTRATETHE STRATEGY ONE MAY FOLLOW IN SETTING UP A MONITORINGSTRATEGY. TOOLS ARE CONSTANTLY EVOLVING AND CHANGINGAND NEW TOOLS POP UP ALL THE TIME.

BE ON THE LOOKOUT FOR NEW TOOLS, AND TRY NEW THINGSCONSTANTLY TO SEE WHAT WORKS BEST FOR YOU.

FOR ONE COMPLETE SOCIAL MEDIA MONITORING SOFTWAREYOU CAN CHECK :

- UBERVU- LITHIUM SOCIAL MEDIA MONITORING- RADIAN 6 - JIVE- SM2- …OTHERS…

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@sdarine

facebook.com/sdarine

linkedin.com/in/darine

TheIdentityChef.com

sdarine@mail.ru