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[THIS SLIDESHOW IS FOR THE BENEFIT OF THE ADVENTURE TRAVEL COMMUNITY OF MACEDONIA ONLY. PLEASE DO NOT SHARE OR DISTRIBUTE IT PUBLICLY ON SOCIAL NETWORKING SITES OR OTHER PUBLIC PLACES.] The first session of the AdventureEDU workshop held in Skopje on March 25-26 by the Adventure Travel Trade Association (ATTA). This slideshow gives brief overview of the adventure tourism supply chain and ATTA's range of services that support the development of service providers throughout the chain.
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LEARNING OBJECTIVES FOR THIS COURSE
© Adventure Travel Trade Association
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AGENDA FOR THIS SESSION
© Adventure Travel Trade Association
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1 Introduce the ATTA Share a Roadmap See a possible market development trajectory and how ATTA services can help propel market development forward for Macedonia
Share the example of Mexico Learn how one country leveraged ATTA to support adventure market development
2
3
AGENDA FOR THIS SESSION
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INTRODUCTION TO ATTA
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What is the Adventure Travel Trade Association?
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© Adventure Travel Trade Association
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© Adventure Travel Trade Association
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© Adventure Travel Trade Association
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SPHERE OF INFLUENCE
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SPHERE OF INFLUENCE
© Adventure Travel Trade Association
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SPHERE OF INFLUENCE
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
SPHERE OF INFLUENCE
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
SPHERE OF INFLUENCE
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
SPHERE OF INFLUENCE
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
SPHERE OF INFLUENCE
© Adventure Travel Trade Association
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THE ATTA COMMUNITY THE ATTA COMMUNITY
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ATTA SERVICES TO SUPPORT DESTINATION DEVELOPMENT
The following slides provide a brief description of the adventure tourism supply chain and the range of ATTA
services that support development of service providers throughout the chain.
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
ADVENTURE TOURISM SUPPLY CHAIN
• Local lodging and
food service providers
• Community-based tourism enterprises
• Local Guides • Local Artisans
Tourism Enterprises
Local Intermediaries
• Inbound tour
operators • Domestic
travel agents
Domestic Intermediaries
• Hotels and
Lodges • Local tour
operators • Local travel
agents
International Intermediaries
• Outbound
operators • Wholesalers • International
travel agents
Local Nature Resources
• Forests • Lakes • Rivers • Mountains
The adventure tourism industry supply chain includes businesses and agencies
providing local services and international connectivity.
[ ]
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NOT FOR DISTRIBUTION
ATTA SERVICES FOR EACH LINK IN THE CHAIN
• AdventureEDU • HUB Online Community • Webinars • Research Reports • Legal Document Templates • Best Practices Library • Promotional Opportunities
Tourism Enterprises
Local Intermediaries
• Consumer Exposure
• Media Exposure
Domestic Intermediaries
• Adventure Connect Regional Meetings
• Cost savings discounts (booking software, UPS, NXGEN)
International Intermediaries
• Adventure Week • Adventure
Travel World Summit
The ATTA offers a range of services to support businesses operating at each level
of the supply chain. [ ]
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NOT FOR DISTRIBUTION
Mexico embraced adventure tourism
development as a strategy and
encouraged participation at multiple
levels
HOW MEXICO LEVERAGED ATTA
SERVCES
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HOW MEXICO LEVERAGED ATTA SERVICES
Mexico made a National Commitment to an Adventure Strategy
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HOW MEXICO LEVERAGED ATTA SERVICES
Individual Mexican states — Chiapas, Veracruz, Baja Sur — host and sponsor events
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HOW MEXICO LEVERAGED ATTA SERVICES
Individual Adventure Tour Operators learn from ATWS meetings: • Strengthen their online
presence • Improve sales techniques • Participate successfully
in trade show marketplace
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RESULTS SINCE 2011
• Media exposure
• Greater numbers of international guests for individual tour operators
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AdventureEDU is a service of the Adventure Travel Trade Association Learn more at www.adventuretravel.biz
© 2013 Adventure Travel Trade Association. All rights Reserved.
© Adventure Travel Trade Association
NOT FOR DISTRIBUTION
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