Intro To Slideshare

My name is…

Russ Christ

Hello!

Are you unhappy with the current situation?

Do you want results?

Or, just some free time to relax?

Maybe a nap near a waterfall?

If the current economic climate has pushed you into a bunker mentality…

This is me near Lake Tahoe.

You should start looking for that pot of gold.

Piseco Lake, NY

Find a public relations professional who is experienced, well educated, articulate and...

Banff, Alberta, Canada

savvy…

Circling Raven

When one door shuts, another opens…optimism is a must.

Effective PUBLIC RELATIONS is like fine dining…with careful preparation and execution

great results are inevitable…

I’m a media professional, author, writer, and editor based in Phoenix, Arizona. With 15

years of experience…

Fairmont Turnberry

…my company specializes in creating effective media relations and community outreach programs

for mid-size, growth oriented businesses.

Desert Forest Golf Club

We help clients (like Pine Canyon) identify newsworthy story angles and work

strategically to align the story with the most appropriate media outlet/target audience.

Pine Canyon in Flagstaff

We listen to our clients to ensure they are successful…

Ambitious, creative and organized, I have demonstrated high-level success in public

relations, client management and relationship building…

My team’s abilities include client and staff management, adapting quickly to and

juggling the needs of clients and media, and writing concise, powerful releases and pitches.

Within my firm there exists a proven ability to increase brand awareness about and sales for

clients…

This is accomplished by securing consistently favorable coverage in international, national and regional consumer and trade

outlets.

Client servicing functions include:

Raven Golf Club at South Mountain Phoenix, Arizona

• Developing and executing PR plans• Crafting news releases and ghost-written articles• Phone and e-mail feature-story pitching• Client reporting and preparing electronic and print media kits

Nicklaus North, Whistler, British Columbia

• Completing national media e- and postal mailings• Organizing and participating in media tours• Managing client image databases• Researching and helping manage client media lists

• 15 years experience in PR, journalism and consumer marketing• Developing and implementing PR plans• Proficiency extracting information from subjects and writing news releases• Elevated understanding of and passion for the golf, resort, and travel industries

Hotel Grand Pacific, Victoria

• The ability to interact successfully with media, clients, colleagues and business people• Computer proficiency with Microsoft Office, PowerPoint, Photoshop, scanning and basic graphics programs

Chris Lyman, Truckee, California

In addition to media relations, our services include all aspects of strategic public

relations: from brand positioning to leveraging advertising, building community relations and

securing partnerships. Our focus is to effectively communicate your message and connect your business with key audiences.

What do clients say about Russ and his team?

“Russ is a very professional and trusted partner for my business. He did exactly what he said he would do and it provided results I would not have had otherwise. He has contacts that you need to secure placements in the media and his writing is impactful and thorough. He will continue to be a solid resource for me in the public relations arena.”

--Ericka Young, owner, Taylor-Made Budgets

“I had the pleasure of meeting Russ Christ when he and his family visited Victoria, British Columbia on a summer holiday in 2007. Russ was also researching and writing travel golf stories for his numerous outlets. Russ was such a diligent writer that not only did he publish several articles on Victoria following his trip, but he actually included Victoria in an assignment that was published before he even arrived! I tease Russ that I am going to have to put him on the Tourism Victoria payroll because he has been so forthcoming with recommending my destination to other writers and travel influencers, sending me leads and helping me conduct business on his "home turf" in Arizona. It's quite rare to encounter a writer who is willing to help a PR person! But, as Russ wears two hats as both a writer and a public relations professional, he understands my business needs. Russ is a professional, hard working writer with an easy, approachable manner that makes him a pleasure to work with.”

--Heather McGillvray, Sales Manager, Travel Media Relations, Tourism Victoria

“Russ Christ is the consummate professional. His knowledge and expertise, combined with his work ethic, provides a valuable service to those who utilize his talents and services. I have worked with Mr. Christ on a variety of projects and can attest to his character and diligence. I would highly recommend him to anybody needing communications expertise.”

--Tony Kingsbaker, president, Tony K & Associates, Scottsdale

Seven Canyons Sedona, Arizona

“The Southwest Section PGA contracted the services of Russ Christ to manage our public relations. Russ is a true professional in every aspect of the job. He's timely, honest and knowledgable. The Southwest Section PGA would like to retain his services for a very long time.”

--Vito Berlingeri, marketing director, Southwest Section PGA

Arizona Country Club

“Russ and I met in the golf business at least 10 years ago. He has always been easy to work with, very knowledgeable and most helpful. We now work together on the non-profit Board of the Golf Industry Association and Russ is a key component by ensuring we get the needed press and media attention for the GIA. He also remains important to the SWSPGA in a similar capacity.”

--Tom Colceri, president, Golf Industry Association

Curt Hudek and Tom Colceri

How do you reach us?

Russ and PGA TOUR veteran Tom Lehman.

E-mail: russchrist@msn.com

Telephone: (480) 577-3698

LinkedIn: www.linkedin.com/in/russchrist

Or via Slideshare at www.slideshare.net/russchrist