International Advertising considerations

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the target audience

http://www.youtube.com/watch?v=BVALILzBSlc
http://www.youtube.com/watch?v=jxs106rp5RQ

positioning differences

http://www.ted.com/talks/amy_lockwood_selling_condoms_in_the_congo.html

media availability

http://vincos.it/wp-content/uploads/2011/12/WMSN1211-860.png

What’s one of the best global mediums?

product influences

http://www.youtube.com/watch?v=DYPHQcWDbCY

audience characteristics

diffusion

evaluation

http://www.youtube.com/watch?v=dVcRecCk8sw

W h o d o y o u

t h in k a r e t h e

t o p g lo b a l

b r a n d s ?

w h a t c a n w e le a r n f r o m

t h is ?

http://www.youtube.com/watch?v=CwpNQWrD8PY&feature=player_embedded

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