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The presentation I gave at SEO Meetups Melbourne March 2013 event on how and why Interflora.co.uk was hit with a penalty. Highlighting some of the dumb things they did and why laziness got them slapped with a penalty.
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Interflora.co.uk Reviewed
According to Link Detox
Amnesia Razorfish | SEO Meetups 2013http://www.linkresearchtools.com/case-studies/interflora-penalty/
Where you go over the top…
Amnesia Razorfish | SEO Meetups 2013http://www.davidnaylor.co.uk/interflora-what-really-happened.html
Exact Match Links
http://www.linkresearchtools.com/case-studies/interflora-penalty/ Amnesia Razorfish | SEO Meetups 2013
Low Quality Syndication
http://www.linkresearchtools.com/case-studies/interflora-penalty/ Amnesia Razorfish | SEO Meetups 2013
Duplicated Content
http://www.linkresearchtools.com/case-studies/interflora-penalty/ Amnesia Razorfish | SEO Meetups 2013
Link Networks (Same Owners)
http://www.linkresearchtools.com/case-studies/interflora-penalty/ Amnesia Razorfish | SEO Meetups 2013
Free Hosts….
Amnesia Razorfish | SEO Meetups 2013
What’s in a Penalty• You don’t rank for long tail• You don’t rank for high traffic terms• You don’t rank for brand terms
Amnesia Razorfish | SEO Meetups 2013
The Impact on Brand
Amnesia Razorfish | SEO Meetups 2013 http://martinmacdonald.net/interflora-seo-penalty/
The Organic Impact?
Amnesia Razorfish | SEO Meetups 2013 http://suite.searchmetrics.com/en/essentials?url=interflora.co.uk
Discussion about Link Removals
http://martinmacdonald.net/interflora-seo-penalty/ Amnesia Razorfish | SEO Meetups 2013
How Long Does it Last?
Amnesia Razorfish | SEO Meetups 2013
• JC Penny got 90 days• Google Chrome got 60 days• Interflora.co.uk got 11 days
InterFlora.co.uk is back!
Amnesia Razorfish | SEO Meetups 2013
Amnesia Razorfish | SEO Meetups 2013
Prizes by CloudFlare
Amnesia Razorfish | SEO Meetups 2013 https://www.cloudflare.com
Amnesia Razorfish | SEO Meetups 2013 https://www.cloudflare.com
Prizes by Acquisio
Amnesia Razorfish | SEO Meetups 2013 http://mkt.acquisio.com/free-trial.html
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