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This presentation was prepared for the Kentucky Chamber of Commerce Executives Spring 2008 meeting. My goal was to focus on how to integrate low-cost technology options into the modern Chamber of Commerce operations and marketing efforts.
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Integrating and Integrating and Effectively Utilizing Effectively Utilizing TechnologyTechnology
Todd EarwoodTodd Earwood
When Did KentuckyWhen Did KentuckyFind the Internet?Find the Internet?
YOUYOU LUNCHLUNCH
My Background
Todd, Do you REALLYTodd, Do you REALLYknow about our know about our Chamber world???Chamber world???
Limited Resources
Not a Tech Company
Trades ARE an OptionTrades ARE an Option
ConnectorsConnectors
Members Are King!
Today’s Goals
• Save $$$• Increase Productivity• Help Promote Members• Promote Chamber online• Keep Local Talent
Areas of Focus
• Tech Myths• Members• Marketing/Communication• Company
Tech Myths• Dell or OfficeDepot Are Best• TigerDirect.com
• Signing up for e-newsletters and web contests are safe
• Wireless Networks are Safe• I can’t afford anti-virus or spam
protection• AVG• SpamAssassin
Members
• Sales• Zoho.com• HighriseHQ.com
• Survey• Zoho.com• SurveyMonkey.com
Members
www.google.com/alerts
Members
• Connect them Online• Craigslist.org• Find Employees, Materials
• LinkedIn.com• Future Rolodex
Marketing
• Email• Avoid Using Outlook• Use 3rd Party Software• Bypass Spam Filters• Track Effectiveness• Manage Lists
Marketing
Marketing
• My Emma.com• Real Magnet.com• Constant Contact.com
Marketing
• Web Site Content• Who Manages Your Content?• Content Management System
(CMS)• Calendar• Updates• News Releases• 100’s of Templates
Marketing
• CMS • Many are FREE!• WordPress• Joomla• Drupal
Marketing
• Images Above All • Maps Matter• Video Isn’t Hard
Marketing
• Images Above All • Flickr• PhotoBucket
Marketing
• MetroMapper.org
Marketing
• Video Isn’t Hard• Ustream.TV• Yahoo Live!• Mogolus
Company
• Projects & Committees• Zoho• Basecamp
• Data Backup• eVault.com• Symantec.com/SPN
Company
• Billing• Fresh Billing.com• Zoho.com
• Event Management• EventBrite.com
Today’s Goals
• Save $$$• Increase Productivity• Help Promote Members• Promote Chamber online• Keep Local Talent
Contact Me
Todd@ToddEarwood.com
• InfoMinded.com• ToddEarwood.com
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