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Presentation by Stephanie Noble of Paden Noble at the May 12, 2010, Hispanic Public Relations and Social Marketing Conference held in Dallas, Texas. Topic is Insights on Hispanic Social Media Measurement. Contact Paden Noble for more details as the slides complement the presentation, not replace it.
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Practical Case Study Insights on Do’s and Don’t
of Hispanic Social Media Measurement
Specialties: online communities, social media measurement, brand monitoring, web analytics
End brand clients include Major Corporate, Pharma, Government Organizations
Work with Genentech, Serono, Pfizer, Novartis
Published author – GO! Inflight Magazine, Garden State Woman, Tech News
Speaker & Presenter – Sentiment Analysis Symposium, NJ Tech Council, Advanced Learning Institute
Stephanie Noble
MeasurementWhy it matters
Expert monitoring and analysis allows for informed decisions.
Finding the audience…even when the client
isn’t looking.
Hundreds of millions of conversations take place online.
Recommendations and critiques.
They are continually evolving conversations
about your industry, your company and your brand.
No.
Yes.Listening is an art. Active
listening incorporates discernment.
Right solution is an integrated mix
Stroller Sentiment
Sentiment Lessons
What’s bad for you may not be bad for me
Online reviews are the new comment cards
Humans are needed to dig deeper
Beware of translation tools
Be open to surprises
Why listen AND monitor
Facebook.com/SocialMediaMonitor SocialMedia@PadenNoble.com
Twitter.com/PadenNoblePadenNoble.com
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