Innovation Tour Milan - Marketing Cloud Break Out

Marc Benioff Chairman & CEO

Transform the way you market with the Marketing Cloud

Facebook.com/MarketingCloud linkedin.com/in/lucabenini @lucaben1n1 @MarketingCloud

Luca Benini, Managing Director Buddy Media, Europe Salesforce Marketing Cloud

Total Unique Visitors

Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Turn Insight Into Action With The Marketing Cloud

Cloud . Mobile . Social

Cloud . Mobile . Social

Turn insights into action, and connections into Customers for Life.

The Only Unified Social Marketing Suite

Salesforce Platform

Social Listening: Listen at Social Scale

• Real-time reporting from over 400 million Social sources

• Go beyond the What to the Why

• Uncover marketing, sales & service opportunities

improved brand monitoring

+94% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Content: Create Compelling Social Presences

• Build social canvasses that create action

• Grow connections with social applets

• Optimized for for teams with workflow

campaign effectiveness

+37%

Engagement: Connect With Customers

• Create & manage your social content calendar

• Engage with customers and build community

• Scale with team work!ow & automation

increased social engagement

77% Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Social Ads: Amplify Your Content

• Amplify your brand and community stories

• Reach customers by profile and activity

• Optimize campaigns in real-time

Measurement: Track Campaign Effectiveness

• Measure everything from campaigns to conversions

• Insights across all social and campaign Metrics

• Optimize activity and maximize effectiveness

Work!ow & Automation: Align Marketing, Sales, & Service

Build Social Customer Pro!les

Share Social Posts & Insight Across Your Company

Work At Social Scale & Speed

+44% Increased Social Sales

Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.

Use case 1: Gucci & User Generate Content

Gucci e User Generated Content

•  La sfida: creare una promozione, a livello globale, basata su User Generated Content

•  La soluzione: Gucci Cut&Craft

Cut & Craft: 3 fasi

Source – Buddy Media Data 1 Sept – 8 Nov *= Arabic, Italian, Spanish, French & English aggregated

Cut & Craft Mobile

La presenza di contenuti ottimizzati per mobile ha contribuito ad aggiungere visibilita’ alla promozione

Cut & Craft: qualche numero

Source – Buddy Media Data 1 Sept – 8 Nov *= Arabic, Italian, Spanish, French & English aggregated

Centinaia di capolavori inviati

Centinaia di migliaia di voti ricevuti durante le 6 settimane

della promozione

Cut & Craft: impatto sulla community

Source – Buddy Media Data 11 Aug – 8 Nov

I contenuti di Cut&Craft hanno generato alcuni dei post piu’ di successo per Gucci nel 2012

Cut & Craft – Cosa abbiamo imparato o  User Generated Content: si puo’ fare!

o  I fans volgiono partecipare

o  Per chi ama il brand il premio piu’ ambito puo’ essere semplicemente “esserci”…!

Use case 2: Forbes: Social incontra

Media&Publishing

Social: da tattico a strategico. Forbes.com

Forbes

•  La sfida: reinventarsi completamente con Social

•  La soluzione: mettere (quasi) tutto nelle mani degli utilizzatori – Social By Design

Ridisegnare l’esperienza intorno agli utilizzatori

Oltre il disegno: integrare l’interazione con i contenuti editoriali

Oltre il disegno: una semplice domanda

Oltre il disegno: I risultati sono immediatamente visibili

Oltre il disegno: Un invito a condividere la mia opinione su FB

Oltre il disegno: la privacy e’ sotto controllo

Oltre il disegno: Gli amici vedono la risposta

Oltre il disegno: La scintilla che fa partire il circolo virtuoso di Social

Interazione diventa contenuto Il contenuto diventa una conversazione

“I really like how the editors behind the scenes can pop into the content and add layers of interaction.” - Jessica Hagy, Forbes contributor #

Successo su tutti i fronti

• Forbes fa leva sulla sua comunita’ di lettori per creare un network distributivo

• Gli sponsor pagano per integrare I propri contenuti nei nuovi canali creati da Forbes con la propria comunita’

Nuovi formati per collaborazione “advertorial”

- Piu’ Users - Piu’ Utilizzo e Pagine Viste - Piu’ Contenuti - Piu’ Formati

Social e’ al centro della crescita di Forbes

•  Il focus deve essere sui key business drivers e obiettivi

• Ridisegnare con Social e l’utilizzatore finale al centro e’ fondamentale

• Social diventa strategico per la crescita del business

Forbes: cosa abbiamo imparato

Use case 3: Starwood: Social at Scale

Starwood Hotels

Starwood

•  La sfida: Social at Scale

•  La soluzione: la tecnologia come veicolo di collaborazione efficiente

9 Brands, 1,300 Hotel, 1,500 utilizzatori

Supporto cetralizzato e organizzato

“Seeding” di contenuti

La community e’ locale

La user experience e l’immagine e’ globale

I dati sono unificati centralmente

•  Social pone nuove sfide per il marketing globale in real time

•  La tecnologia ci permette di ottimizzare i processi

•  Social at scale? Si puo’ fare!

Starwood: cosa abbiamo imparato

Grazie

Facebook.com/MarketingCloud linkedin.com/in/lucabenini @lucaben1n1 @MarketingCloud

Luca Benini, Managing Director Buddy Media, Europe Salesforce Marketing Cloud