Innovation Hydration - Collaborative Consumption - Rob Fanshawe

The concept behind ‘Disruptive Technology’: Collaborative Consumption

Rob FanshaweCEO & Founder, PeerBriefGroup MD & Co-Founder, 33 Talent

Collaborative consumption“A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”

“Evolution of Consumption”

Ownership Accumulation Substitution

“Evolution of Consumption”

CollaborativeSubstitution – Progressive

Ownership

TO

Collaborative – Progressive Non-ownership

Why happening?

We’re moving from a world where we’re organised around ownership to one organised around access to assets

Economic - Cost Technology - Speed Social - scale

Idling Capacity

Where is the change?

Transportation Product & Apparel Hospitality Leisure

+ Critical Mass + High Costs

Hilton, 650000

Marriot 650000

AirBnB, 500000

Bed Listings– Sept 2013

Labourforce disruption

Finance Labour Education & Skill Hubs

2011

2012

2013

2014

0 2,000,000,000 4,000,000,000 6,000,000,000 8,000,000,000 10,000,000,000

$ mil

Monetisation of Assets: Knowledge and Networks

Labour: Peer2Peer

Internal Referrals External Crowdsourcing

THE THREAT COMES FROM THE PEOPLECompanies must evolve their business models to avoid becoming irrelevant as customers connect with each other

This is not a passing trend, this is a revolution

Thank you

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