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Roadmapping your vision
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As an innovation consultant I help companies in developing new product andservice concepts for new businesses creating growth.
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creating growth.
Filiep DewitteInnovation and design consultantfiliep.dewitte@verhaert.com
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Roadmapping
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Roadmapping
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What is roadmapping ?
Roadmapping is a powerful technique – pioneered by
Motorola in the 1970s – for planning and
organisation’s technological capabilities to
ensure they meet its commercial or strategic goals in the future.
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The graphical nature of roadmaps support
strategic alignment and dialoguebetween functions in the firm and between organisations
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The evolution of video games
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The evolution of the web
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What does the future look like ?
How can we forecasttechnologydevelopments ?
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Why vision roadmapping
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?In the known
In the unknown
2013
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Flexible approach
Roadmapping is a flexible approachthat can be readily customized to address the
particular strategic needs and issues facing firms, government agencies and otherorganizations.
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It allows the development of a sharedvision of your organization’sfuture, with identifies the key steps needed to realize that vision.
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Why roadmapping ? Achieving a desired future state o f development
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Fisch – Chemistry for sustainability
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Performance
Research
Production
Chemical business
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Time
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Performance
Micro &flow reactor innovation
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Time
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Why roadmapping :
• In company stakeholders• Intercompany (sector)• Customers
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Align different stakeholders …
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Olympus
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E-bikes take over the role of cars?
New meaning means fundamental growth!
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“But how to come to thisopportunity?”
400% growthIn 5 years
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EnvisioningPainting a future use may leads
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Painting a future use may leads organizations towards novel meaning. Often persona’s and other explorative user centric techniques are needed. However, envisioning poses great challenges to implement.
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Why Roadmapping : Risk reduction in captial-intensive research and
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intensive research and development environments
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Roadmaps are useful tools for :
Strategic and operational decision making and action planningImproving coordination of activities and resourcesIdentifying, evaluating and selecting strategic alternativesCommunicating visions to attract resourcesStimulating radical innovation and investigations Monitoring progress
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The elements to build a roadmap
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KNOW WHY ?Business &market
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The elements to build a roadmap
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KNOW WHAT ?Product – service - proces
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The elements to build a roadmap
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KNOW HOW ?Technology
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The elements to build a roadmap
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KNOW WHO ? KNOW WHERE ?KNOW HOW MUCH ?
Other resources
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Architecture of a roadmap
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Roadmappingprocess
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Linking the future to the present …
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Where are we now ?
How can we getthere ?
Where do we want to go ?
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How to get content ?
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We organize roadmap workshops …In company
Villeroy&Boch:creationsquadroedge 12• Input from sales• Input by user observations• …To create differentiating products fot the future
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Product launch Squaroedge 12 (mid 2013)Observations (mid 2011) Product ideas: Sketches and renders
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We organize roadmap workshops …for governments …
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Business/Market Workshop
Product Service & Process workshop
Technology
Roadmap Creation …
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consultation Roadmap definition
Reporting and clustering
information
Preparation
Kick-off
Timeline / duration : 6 to 9 months
Technology workshop
Charting workshop
Final roadmap
E-FIETSLAADSTATONS
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VERHAERT MASTERS IN INNOVATION®
HeadquartersHogenakkerhoekstraat 21
9150 Kruibeke (B)tel +32 (0)3 250 19 00
fax +32 (0)3 254 10 08ezine@verhaert.com
More at www.verhaert.com
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VERHAERT MASTERS IN INNOVATION®
NetherlandsESIC European Space Innovation Centre
Kapteynstraat 12201 BB Noordwijk (NL)Tel: +31 (0)618 12 19 19
derk.schneemann@verhaert.com
More at www.verhaert.com
MASTERS IN INNOVATION® is a platform set up by VERHAERT to train, stimulate and incubateyou as an innovator.
We provide an extensive training program with different tracks and covering critical areas of newproducts and business innovation.
Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, anannual conference on best practices and insights on new products & business innovation.
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