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Innovation is all about risktaking
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Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
In order to succeed, Failure and Risk taking are one of the biggest challenges to
overcome in Innovation
Rule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
H.M. Robert created Robert's Rules of Order in 1876.
Bringing order out of chaos in a meeting.
Innovation requires a similar Structured RepeatableProcess
“Robert’s Rules”
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC. 3
Offers the imperatives to deliver profitable growth by
Creating and Sustaining “NEW” in Business and organizations
Ten Rules...
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Innovation = Creativity x Risk Taking
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Expect to Fail before you succeed,Therefor,
Risk Taking is all about
Failure Management
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Failure Management :Need to Establish a Risk Profile:
Define the Risk BandwidthHow much is OK?What budget and time is OK to spend to just
learn
But...
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
The real challenge and question is
How do you handle or manage Failure ?
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Translate Failure into a “A Learning Experience”
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Failure as a “A Learning Experience”
Failure now becomes a positive experienceLearned what not to doLearned what does not workDiscover possible alternative solutions
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Thomas Edison: “learned thousands of times how not to light a bulb vs seeing
development as failures
Dyson : It took over 5127 prototypes to create the desired vacuum cleaner
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
True Leadership tolerates failure: J&J:“Failure breeds success”IBM:“Double your failure rate to increase success rate”
INNOVATIONRule #4 No Risk… No Innovation
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
INNOVATION®
I nspire & InitiateN o risk… No InnovationN ew Product Development process O wnershipV alue creationA ccountabilityT raining & Coaching I dea management processO bserve & MeasureN et Result… & Reward
Robert’s Rules of
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Tools, Resources, Blog, Tips
www.RobertsRulesofInnovation.com
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
WWW.INNOVATIONCOACH.COM
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
• Innovation is a Must
• Innovation takes imperatives and Robert’s Rules of Innovation™
• Innovate today
Take away
Copyright © 2013 Brands & Company, LLC.Copyright © 2013 Brands & Company, LLC.
www.robertsrulesofinnovation.comwww.innovationcoach.com
Robert@InnovationCoach.comT : @innovationrules
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