Innovating on Instinct

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Innovating on InstinctLessons for better product development

Presented by: Blythe Rees-JonesTo: Innovation Forum 2013Date: 09.08.13

Kiwis can fly

LESSON 1:

Great Insights lead to Great Ideas

Get to the sourceAnd listen with your

eyes

Put yourself in their shoes

Feel it first

Envision new insights

Start making

Huss-it out

Frame the BIG idea

LESSON 2:

A Good Process is Instrumental

Your process is your biggest asset

Know your plays & run your lines

Start by designing your project, not your product.

LESSON 3:

Work at the Intersection

Work at the intersection

LESSON 4:

Execution is Everything

Why its a struggle with commercialisation:

1. Nation of Outside ThinkersIt needs inside thinking

2. Run Dry We die in the valley

3. Struggle to Communicate our InnovationsSo not prepared

4. Perseverance in Isolation is ToughThe isolation factor

To win on innovation we need to win on communication

SUMMARY

1. Great Insights lead to Great IdeasPut yourself the shoes of real people and dial in your intuition

2. A Good Process is Instrumental Invest in yours – it’s your biggest asset

3. Work at the IntersectionBe cross-functional and art direct all disciplines

4. Execution is Everything

Win on communication and make it look awesome.

CONTACT: blythe@locusresearch.comFOLLOW: @locusresearchBLOG: locusresearch.com/blog

Thank you.