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23.1%
40% of event planners
always or frequently use a
mobile app during their program. Financial and Insurance
Conference Planners
Incentive travel has long been a motivational powerhouse for businesses like yours. But if you’re not focused on program growth and optimization,
you’re missing a huge opportunity.
Learn how incentive travel powers business growth with these powerful stats:
BUT very few companies are currently measuring the ROI achieved through their incentive travel programs.
Incentive Research Foundation
83% OF EVENT PLANNERS ALWAYS OR FREQUENTLY REQUIRE BUSINESS SESSIONS DURING THEIR INCENTIVE PROGRAMS. Financial and Insurance Conference Planners
Organizations that offer non-cash incentives, such as incentive travel, experience higher year-over-year revenue growth: 23.1%, compared to the industry average 7.2%.
Aberdeen Group
Companies using incentive travel generally enjoy an ROI of
4:1US Travel Association
THE NUMBER OF ORGANIZATIONS WHO ARE PAYING MORE ATTENTION TO ROI in order to justify or defend incentive travel
budgets was 27.8% in 2012, up from 18.1% in 2011.
Drive the deep-rooted change and get the profit-driven results you need with incentive travel.
https://www.itagroup.com/incentive-travel
“BEST-IN-CLASS” COMPANIES (defined as those with the highest
customer retention and sales growth) offered group travel.
IRF/Aberdeen Group
100%
How Does Your Incentive Travel Program
MEASURE UP?
THE TOP THREE BENEFITS companies associate with incentive travel programs:
Increased Sales(59.5%)
Recognition Performance
(56.4%)
Increased Morale
(48.8%)
Incentive
7.2%
In 2006, the market for Incentive Travel, Motivational Meetings and Special Events was valued at $77.1 billion and
has grown dramatically since—U.S. corporate companies NOW SPEND $240 BILLION A YEAR ON INCENTIVE TRAVEL.
Incentive Research Foundation, Conference and Incentive Travel
$77.1 BILLION
$240 BILLION
18.1% 27.8%2011 2012
Incentive
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