India's Domestic IT Market Landscape - 2015

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MAY 2014 FEBRUARY 2015

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Access to Enabling Infrastructure Availability of Solutions &

Services Push from Customers & Ecosystem Stakeholders

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Setup of Local Data

Centers

Internet Penetration

E-governance and Digital

India

Offering solutions at a substantially

low price

Growth of Digital

SMB

Technology Startups

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• Microsoft, Zoho, AWS planning to setup data centers in India to cater local market

• 3X growth in internet users by 2020

• NOFN project to connect 250K village panchayats with 100 Mbps internet speed

• Expectation of data services access for free

• Digital India project is expected to attract investments of $ 17 Bn in next 3-4 years

• $ 2.7Bn to be spend on e-governance services by 2017

• MyGov project has more than 0.4 Mn active users

• 90% tech influenced SMBs by 2020

• 10Mn+ internet enabled SMB’s

• Microsoft, Google Apps in India have started offering SaaS solutions in INR pricing

• Google Apps, AWS reduced the solution prices significantly in last 1-2 years

• Over 3X growth in total number of technology startups in India

• >25% start-ups leverage

cloud as the delivery platform

• Offering vertical specific innovative solutions

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Pushing newer technologies

into the market

Product Awareness sessions for customers in vendor office

Make Well-known SMB to

be your champion (reseller)

Partner with Influencers-

Associations/CAs to drive

awareness and conversion

Setup Experience Center in

regional clusters, startup events

Awareness

Experience

Conversion

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Bangalore 69 "Prathiba Complex", 4th 'A' Cross, Koramangala 5th Block, Bangalore-560 095. Phone: +91-80-41127925/6

Singapore Level 42, Suntec Tower Three 8 Temasek Boulevard Singapore 038988 Phone:+65 6829 2123

Texas 21, Waterway Ave Suite 300 The Woodlands TX-77380 USA Phone:+1-281-362-2773

Beijing Meilifang Tower 4, Entrance 4, 10/F #1003, 11 Beiyuan Shuangying Road, Chaoyang District, Beijing China 100012

Gurgaon Office: First Floor, Plot no. 131, Sector 44, Gurgaon-122002, Phone: +91 124 4420100

California Office 3080 Olcott Street Suite A125, Santa Clara, CA 95054 Phone: +408-716-8432

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