Indian Consumption story in the 1980's and 1990's

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Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI is a not for profit organization (registered under section 25 of Companies Act, 1956), works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. RAI is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers. RAI has a three charter aim of Retail Development, Facilitation and Propagation.

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1980 s and 1990 s 1980 s and 1990 s

Source : http://www.buzzfeed.com/regajha/childhood-in-india

Things that defined your childhood Things that defined your childhood

Enduring images Enduring images of the Indian consumption story Indian consumption story of the

in the in the

1 1

Getting a brand-new geometry box was the only

good thing about the beginning of the school year

There were a lot of top-notch beverages

competing for your attention

2 2

But, after a long day of school, nothing was

more refreshing than a chilled glass of this

3 3

This dude was terrifying, and you genuinely had

nightmares about him. Thanks, Onida.

4 4

But this girl- so relevant, so witty – was

(and is) your role model

5 5

You could recognize these smells

anywhere, anytime

6 6

This is how Sunday looked like

7 7

This was the secret of your energy

8 8

This was the most delicious thing that

anyone could possibly cook in two minutes

9 9

At some point, you were chased around the house by

your mother trying to put oil in your hair

10 10

This godsend, masquerading as a digestive pill, was

the most delicious thing you would ever eat

11 11

„Soft Drink‟ meant thums-up

12 12

There was nothing in the world as

mouth-meltingly soft as a Biscuit dipped in hot chai

But getting the biscuit into your mouth ….

that was a highly skillful art

13 13

You could recognize this kid anywhere

14 14

This was a classic torture device used by moms

15 15

Before “ambassador” had diplomatic

connotations - this is all it was

16 16

You could finish a box of these in one sitting

17 17

Around sixth grade, everyone‟s hands were constantly

covered in ink from learning how to use these

18 18

The first tattoo you ever got was courtesy of

these guys

19 19

Thank You

Source : http://www.buzzfeed.com/regajha/childhood-in-india

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