Incentivated on pack qr code fail-aug13

Copyright Incentivated Limited 2013 www.incentivated.com

On-pack QR codes #fail August, 2013

Copyright Incentivated Limited 2013

Contents

Sainsbury’s baking Greens' baking

Sainsbury’s has added QR codes to own label

�  QR code invites users to discover recipe ideas

�  But �  call-to-action is not powerful �  destination site is not optimised for

mobile; it takes forever to load and then doesn’t actually work (PTO)

Ù  www.sainsburysrecipes.co.uk

�  The content on the site, when viewed on a desktop PC – i.e. not the device that was used to do the scanning – is however good

�  This is easy to fix and without doing so makes the whole campaign a waste

Content is good but won’t load on mobile Putting a QR code on the packaging is easy, but delivers a poor user experience

Contents

Sainsbury’s baking Greens' baking

Another baking example: Greens Wonderful, attention-grabbing call-to-action (case study in how to do it!)

Great content, but not optimised for mobile (And they were doing so well ...)

Thank You

info@incentivated.com

Incentivated 23 Curtain Road

London EC2A 3LT Tel: 0845 130 3985

(No code reader? Text CODE to 62233 for a link to a reader appropriate for your phone)

Business