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Inbound or content marketing isn't a theory or a fad. It's not something just a few companies should do. It's exactly how every organization should market its products and services. You figure out what questions your prospective customers are asking and then you answer them by producing quality content - eboks, white papers, webinars, etc. It works. We've proven it works at BizLibrary.
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In-BoundMarketing& B2B Content Challenges
Hello!
Content Marketing
Requires “Great Content”
Great Content: Content that answers questions potential clients/customers are asking.
STILL CONTENT DRIVEN!
Jan - July
19142423
3241
6157
2010201120122013
Leads Generated January - July
8.42%
11.81%13.06%
201020112012
Close Rate from MKT Leads
25.4%
35.3%
54.5%
201020112012
New Business - % from MKT Leads
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