Inbound Marketing: How to Leverage Content Creation

Inbound Marketing

Kipp Bodnar

Inbound Marketing Manager

How to Leverage Content Creation and Ditch Outbound

Please Tweet questions and comments to @Kbodnar32

The Hashtag is #CEInbound.

Inbound Marketing Kit: http://bit.ly/

imkit

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Inbound VS Outbound

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Outbound

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TV Ads

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Cold Calling

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Print Ads

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Tradeshows

Inbound

Blogging

Organic Search

Social Media

Landing Pages

Get Found

Content

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Static. Lifeless. Generic.

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1,654

Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

Blogging

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Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

Headlines Win

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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

Social Media

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

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Source: Science of Twitter - http://bit.ly/dVkqDd

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Source: Science of Twitter - http://bit.ly/dVkqDd

Convert

Conversion= Content+CTAs

Landing Pages

ContentTemplates

Optimize

HubSpot.com/Free-Trial

?’s@Kbodnar32Blog.Hubspot.com