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Dear friends, I am uploading a presentation , which tell aboyt a sales promotion in in store
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ARTICLE ARTICLE PRESENTATIONPRESENTATION
ON ON IN-STORE IN-STORE MARKETINGMARKETING
In-Store marketing is increasingly turning into a virtual last mile for marketers, which could play a major role in their long term Success.
An Article By:-
Rajita Chaudhuri
4Ps Business and Marketing
It’s the latest way in which marketers are trying to reach the wallets of consumers.
It’s also known as “Mall Marketing” or “Shopper Marketing”
• In-Store TV• Digital Signage• Dangling from
the ceiling• Card reader• Flat screens
Reasons behind In-Store Reasons behind In-Store MarketingMarketing
• Purchase behavior are unplanned and impulsive.
• Research, has proved more than 70% of purchase are made inside the store.
• An advertisement being seen in-store ,causing a sale is more than an ad seen in-home.
• 74% of buying decision & 37% of brand switching decision happing in-store.
In-Store Marketing In-Store Marketing IndulgeIndulge
in in Corporate World Corporate World
• Wall-MartWall-Mart• P&GP&G• RbkRbk• H&MH&M• PantaloonPantaloon
Wall-Mart…..
P&G
PantaloonPantaloon
• In china, in-store advertising contribute 4-6% of the total sales of store.
• Mumbai malls estimate that selling ad space in-stores accounts for 15%of the mall’s revenue.
• In-Store marketing has becoming an important stream of revenue for retailers.
You can reach me at:-
abhishek_shashank@yahoo.co.in
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